Booking Holdings Inc (BKNG)

Currency in USD
160.34
+0.37(+0.23%)
Closed·
160.74+0.40(+0.25%)
·
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Fair Value
Day's Range
158.88161.05
52 wk Range
150.14220.81
Key Statistics
Prev. Close
160.34
Open
160.34
Day's Range
158.88-161.05
52 wk Range
150.14-220.81
Volume
4.22M
Average Volume (3m)
6.75M
1-Year Change
-22.39%
Book Value / Share
-13.92
Fair Value
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Fair Value Upside
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BKNG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
235.26
Upside
+46.72%
Members' Sentiments
Bearish
Bullish
ProTips
Impressive gross profit margins

Booking Holdings Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy

Analyst Ratings

30 Buy
7 Hold
0 Sell
Ratings:
37 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 235.26
(+46.72% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Goldman Sachs
Hold180.00+12.26%225.00MaintainOct 07, 2026
Wells Fargo
Hold190.00+18.50%220.00MaintainOct 07, 2026
Truist Securities
Buy216.00+34.71%242.00MaintainSep 30, 2026
Citizens
Hold---MaintainSep 24, 2026
Morgan Stanley
Buy230.00+43.45%-New CoverageSep 16, 2026

Booking Holdings Inc SWOT Analysis


Travel Titan's Triumph
Booking Holdings showcases robust financial performance with $5.5 billion Q4 revenue, 14% YoY growth, and strong EBITDA margins, signaling industry leadership
AI-Powered Future
Explore how partnerships with OpenAI, Microsoft, and Amazon are revolutionizing travel experiences, enhancing personalization and operational efficiency
Strategic Expansion
Delve into the Connected Trip strategy and Genius loyalty program, driving customer retention and increasing share of wallet in the competitive travel market
Analyst Optimism
Discover why analysts set price targets ranging from $4,440 to $6,250, reflecting confidence in Booking Holdings' growth potential and market positioning
Read full SWOT analysis

Booking Holdings Inc Earnings Call Summary for Q2/2026

  • Q2 adjusted EPS of $2.54 beat consensus by 4.1%; revenue of $7.35B topped forecasts by 2.1%; shares surged 5.83% after-hours to $205.60
  • Room nights grew 5% YoY, gross bookings rose 9%, and adjusted EBITDA increased 9% to $2.6B with margin expansion of 40 basis points
  • Q3 guidance projects 3-5% room night growth and 4-6% increases in gross bookings, revenue, and EBITDA amid Middle East conflict headwinds
  • Company raised annual transformation program savings target to $650M from $550M, with incremental $100M expected mainly in 2027
  • Returned $4.1B to shareholders including $3.7B in buybacks; full-year outlook maintains high single-digit growth with EPS up low-to-mid teens
Last Updated: 08/05/2026, 05:54 AM
Read Full Transcript

Earnings

Latest Release
Aug 04, 2026
EPS / Forecast
2.54 / 2.44
Revenue / Forecast
7.35B / 7.2B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 9.05%
Dividend Yield
1.05%
Industry Median 2.30%
Annualized payout
1.68
Paid quarterly
5-Years Growth
-
Growth Streak

BKNG Income Statement

Compare BKNG to Peers and Sector

Metrics to compare
BKNG
Peers
Sector
Relationship
P/E Ratio
16.7x19.7x9.8x
PEG Ratio
0.30−0.430.02
Price/Book
−11.2x1.3x1.4x
Price / LTM Sales
4.3x1.2x0.9x
Upside (Analyst Target)
46.7%41.9%32.9%
Fair Value Upside
Unlock5.7%12.7%Unlock

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
405.47M53.97%65.01B
Other Institutional Investors
334.39M44.50%53.62B
Public Companies & Retail Investors
11.52M1.53%1.85B
Total
751.38M100.00%120.48B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.8.70%65,340,56210,476,706
Vanguard Capital Management, LLC7.33%55,058,9268,828,148

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FAQ

What Is the Booking (BKNG) Stock Price Today?

The Booking stock price today is 160.34 USD.

What Stock Exchange Does Booking Trade On?

Booking is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Booking?

The stock symbol for Booking is "BKNG."

Does Booking Pay Dividends? What’s The Current Dividend Yield?

The Booking dividend yield is 1.05%.

What Is the Booking Market Cap?

As of today, Booking market cap is 120.20B USD.

What Is Booking's Earnings Per Share (TTM)?

The Booking EPS (TTM) is 9.05.

When Is the Next Booking Earnings Date?

Booking will release its next earnings report on Nov 03, 2026.

From a Technical Analysis Perspective, Is BKNG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Booking Stock Split?

Booking has split 2 times.

How Many Employees Does Booking Have?

Booking has 25550 employees.

What is the current trading status of Booking (BKNG)?

As of Oct 10, 2026, Booking (BKNG) is trading at a price of 160.34 USD, with a previous close of 160.34 USD. The stock has fluctuated within a day range of 158.88 USD to 161.05 USD, while its 52-week range spans from 150.14 USD to 220.81 USD.

What Is Booking (BKNG) Price Target According to Analysts?

The average 12-month price target for Booking is 235.26 USD, with a high estimate of 301 USD and a low estimate of 180 USD. 30 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +46.72% Upside potential.

What Is the BKNG Premarket Price?

BKNG's last pre-market stock price is 160.83 USD. The pre-market share volume is 13,230.00, and the stock has decreased by 0.86, or 0.54%.

What Is the BKNG After Hours Price?

BKNG's last after hours stock price is 160.74 USD, the stock has decreased by 0.40, or 0.25%.
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