Hasbro Inc (HAS)

Currency in USD
95.78
+1.29(+1.37%)
Closed·
95.780.00(0.00%)
·
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Fair Value
Day's Range
91.3496.05
52 wk Range
49.00106.98
Key Statistics
Prev. Close
95.78
Open
92.77
Day's Range
91.34-96.05
52 wk Range
49-106.98
Volume
1.42M
Average Volume (3m)
1.87M
1-Year Change
49.8201%
Book Value / Share
3.84
Fair Value
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Fair Value Upside
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HAS Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
114.50
Upside
+19.54%
Members' Sentiments
Bearish
Bullish
ProTips
Impressive gross profit margins

Hasbro Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Buy
Technical Indicators
Strong Buy
Moving Averages
Neutral

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children’s programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Employees
4520

Hasbro Inc Earnings Call Summary for Q4/2025

  • Hasbro reported Q4 2025 EPS of $1.51 (58.95% above forecast) and revenue of $1.5 billion (31% YoY increase), driving a 1.55% pre-market stock rise
  • Full-year 2025 net revenue increased 14% to $4.7 billion, with adjusted operating profit up 36% to $1.1 billion and operating margin at 24.2%
  • Magic: The Gathering contributed significantly to revenue gains through distribution expansion and player growth
  • For 2026, Hasbro forecasts 3-5% revenue growth, 24-25% operating margins, and plans to restart share repurchases with a $1 billion authorization
  • CEO Chris Cocks highlighted AI's role in enhancing productivity while CFO Gina Goetter emphasized 'growing from a stronger earnings base with greater discipline'
Last Updated: 02/10/2026, 10:58 PM
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Compare HAS to Peers and Sector

Metrics to compare
HAS
Peers
Sector
Relationship
P/E Ratio
−41.8x22.7x10.7x
PEG Ratio
0.230.090.02
Price/Book
25.0x8.4x1.4x
Price / LTM Sales
2.9x2.4x0.9x
Upside (Analyst Target)
23.2%43.2%30.9%
Fair Value Upside
Unlock6.5%12.8%Unlock

Analyst Ratings

13 Buy
2 Hold
0 Sell
Ratings:
15 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 114.50
(+19.54% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
UBS
Buy110.00+14.85%99.00MaintainMar 05, 2026
BNP Paribas Exane
Buy---New CoverageFeb 25, 2026
UBS
Buy99.00+3.36%99.00MaintainFeb 19, 2026
UBS
Buy99.00+3.36%99.00MaintainFeb 11, 2026
DA Davidson
Hold110.00+14.85%80.00MaintainFeb 11, 2026

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS -2.30%
Dividend Yield
2.92%
Industry Median 1.77%
Annualized payout
2.80
Paid quarterly
5-Years Growth
+0.58%
Growth Streak

Earnings

Latest Release
Feb 10, 2026
EPS / Forecast
1.51 / 0.95
Revenue / Forecast
1.45B / 1.26B
EPS Revisions
Last 90 days

HAS Income Statement

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FAQ

What Is the Hasbro (HAS) Stock Price Today?

The Hasbro stock price today is 95.78 USD.

What Stock Exchange Does Hasbro Trade On?

Hasbro is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Hasbro?

The stock symbol for Hasbro is "HAS."

Does Hasbro Pay Dividends? What’s The Current Dividend Yield?

The Hasbro dividend yield is 2.92%.

What Is the Hasbro Market Cap?

As of today, Hasbro market cap is 13.47B USD.

What Is Hasbro's Earnings Per Share (TTM)?

The Hasbro EPS (TTM) is -2.30.

When Is the Next Hasbro Earnings Date?

Hasbro will release its next earnings report on Apr 23, 2026.

From a Technical Analysis Perspective, Is HAS a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Sell.

How Many Times Has Hasbro Stock Split?

Hasbro has split 9 times.

How Many Employees Does Hasbro Have?

Hasbro has 4520 employees.

What is the current trading status of Hasbro (HAS)?

As of Mar 10, 2026, Hasbro (HAS) is trading at a price of 95.78 USD, with a previous close of 95.78 USD. The stock has fluctuated within a day range of 91.34 USD to 96.05 USD, while its 52-week range spans from 49.00 USD to 106.98 USD.

What Is Hasbro (HAS) Price Target According to Analysts?

The average 12-month price target for Hasbro is 114.50 USD, with a high estimate of 124 USD and a low estimate of 95 USD. 13 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +19.54% Upside potential.
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