Dutch Bros Inc. is an operator and franchisor of drive-thru shops that focuses on serving hand-crafted beverages. The Company operates through two segments: Company-operated shops and Franchising and other. The Company-operated shops segment includes coffee shop sales to customers. The Franchising and other segment includes bean and product sales to franchise partners and includes the initial franchise fees, royalties, and marketing fees. The Company sells a range of customizable hot, iced, and blended beverages. Its coffee-based beverages include its espresso-based custom drinks, cold brew, and its proprietary freeze blended beverages. Its menu mix is based upon its proprietary Blue Rebel energy drink, which is customizable with flavors and modifiers and can be served blended or over ice. It also offers a variety of teas, lemonades, sodas, and smoothies. The Company has approximately 671 shops, of which 396 were Company-operated and 275 were franchised, across 14 states.