Zebra Technologies Corporation (ZBRA)

Currency in USD
255.55
+13.29(+5.49%)
Closed·
257.00+1.45(+0.57%)
·
ZBRA is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
245.18257.14
52 wk Range
199.05352.66
Key Statistics
Prev. Close
242.26
Open
245.18
Day's Range
245.18-257.14
52 wk Range
199.05-352.66
Volume
1.38M
Average Volume (3m)
858.02K
1-Year Change
-10.0841%
Book Value / Share
70.54
Fair Value
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Fair Value Upside
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ZBRA Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
328.88
Upside
+28.70%
Members' Sentiments
Bearish
Bullish
ProTips
14 analysts have revised their earnings upwards for the upcoming period
Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Analyst Ratings

14 Buy
4 Hold
0 Sell
Ratings:
18 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 328.88
(+28.70% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
BNP Paribas Exane
Buy370.00+44.79%365.00MaintainMay 13, 2026
TD Cowen
Buy400.00+56.53%-MaintainMay 13, 2026
Truist Securities
Hold267.00+4.48%256.00MaintainMay 13, 2026
Barclays
Buy345.00+35.00%330.00MaintainMay 13, 2026
Citi
Hold284.00+11.13%274.00MaintainMay 13, 2026

Zebra Technologies Corporation SWOT Analysis


Market Resilience
Zebra Technologies showcases strong performance amid challenges, maintaining full-year guidance despite potential headwinds from tariffs and economic uncertainties
Demand Drivers
Explore the factors fueling Zebra's positive demand environment, including digital transformation, e-commerce growth, and healthcare sector advancements
Financial Outlook
Analysts project price targets ranging from $245 to $410, with potential challenges to profitability in the latter half of 2025 due to tariff impacts
Strategic Positioning
Delve into Zebra's market leadership in enterprise-level data capture solutions and its ability to capitalize on emerging trends in automation and IoT
Read full SWOT analysis

Zebra Technologies Corporation Earnings Call Summary for Q1/2026

  • Zebra Technologies Q1 2026 EPS of $4.75 beat forecast by 11.5%; revenue of $1.5B exceeded estimates by 1.35%, driving 14.12% pre-market stock surge.
  • Company raised full-year 2026 sales growth guidance to 10%-14% and EPS guidance to $18.30-$18.70, reflecting strong operational execution.
  • Adjusted EBITDA margin improved 90 basis points to 23.2%; free cash flow reached $163M with 14.3% year-over-year sales growth.
  • Strong performance driven by Connected Frontline and Asset Visibility segments, with notable gains in AI and RFID technology innovations.
  • Management cited memory costs and tariff uncertainties as potential headwinds but expressed confidence in mitigation strategies and growth momentum.
Last Updated: 05/12/2026, 11:30 PM
Read Full Transcript

Earnings

Latest Release
May 12, 2026
EPS / Forecast
4.75 / 4.26
Revenue / Forecast
1.5B / 1.48B
EPS Revisions
Last 90 days

ZBRA Income Statement

Compare ZBRA to Peers and Sector

Metrics to compare
ZBRA
Peers
Sector
Relationship
P/E Ratio
29.1x26.9x12.7x
PEG Ratio
−1.330.390.01
Price/Book
3.5x0.9x2.4x
Price / LTM Sales
2.2x0.5x2.5x
Upside (Analyst Target)
31.1%22.4%18.5%
Fair Value Upside
Unlock0.9%0.7%Unlock

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

Employees
10700

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
23.78M49.92%6.08B
Other Institutional Investors
25.10M50.08%6.41B
Public Companies & Retail Investors
0.000.00%0.00
Total
48.87M100.00%12.49B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
The Vanguard Group, Inc.13.95%6,645,5901,698,281
BlackRock, Inc.8.82%4,202,7311,074,008

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FAQ

What Is the Zebra (ZBRA) Stock Price Today?

The Zebra stock price today is 255.55 USD.

What Stock Exchange Does Zebra Trade On?

Zebra is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Zebra?

The stock symbol for Zebra is "ZBRA."

What Is the Zebra Market Cap?

As of today, Zebra market cap is 12.17B USD.

What Is Zebra's Earnings Per Share (TTM)?

The Zebra EPS (TTM) is 8.25.

When Is the Next Zebra Earnings Date?

Zebra will release its next earnings report on Aug 04, 2026.

From a Technical Analysis Perspective, Is ZBRA a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Zebra Stock Split?

Zebra has split 3 times.

How Many Employees Does Zebra Have?

Zebra has 10700 employees.

What is the current trading status of Zebra (ZBRA)?

As of May 26, 2026, Zebra (ZBRA) is trading at a price of 255.55 USD, with a previous close of 242.26 USD. The stock has fluctuated within a day range of 245.18 USD to 257.14 USD, while its 52-week range spans from 199.05 USD to 352.66 USD.

What Is Zebra (ZBRA) Price Target According to Analysts?

The average 12-month price target for Zebra is 328.88 USD, with a high estimate of 400 USD and a low estimate of 267 USD. 14 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +28.70% Upside potential.

What Is the ZBRA After Hours Price?

ZBRA's last after hours stock price is 257.00 USD, the stock has decreased by 1.45, or 0.57%.
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