Nutraceutical International Corporation, doing business as Better Being Co., manufactures, markets, distributes, and retails branded nutritional supplements and other natural products across the globe. Its products include vitamins and minerals, herbs, specialty formulas, personal care products, liquid nutritional products, homeopathic, functional food, and other products in various formulations and delivery forms, such as capsules, tablets, soft gels, chewable, liquids, creams, sprays, powders, and whole herbs. The company markets and sells its products under the Solaray, KAL, Zhou Nutrition, Heritage Store, Zand, and Dynamic Health brand names. In addition, it also owns and operates neighborhood natural food markets, which operate under the trade names of The Real Food Company, Thom's Natural Foods, Cornucopia Community Market, and Granola's; and health food stores, which operate under various trade names, including Fresh Vitamins and Peachtree Natural Foods. It sells its products directly to or through domestic and international distributors, health and natural food stores, mass retailers, third-party e-commerce marketplaces, professionals, and supermarkets. The company was founded in 1993 and is based in Salt Lake City, Utah.