MotorK Plc is a United Kingdom-based technology company, which operates as software as a service (SaaS) provider. The Company provides its platform to the automotive retail industry. It offers a cloud-based SaaS platform, SparK, which is a suite of products to support the full vehicle lifecycle. Spark is used to manage the digital presence of a single showroom dealer as well as support the sales and marketing functions of a regional network of franchise dealerships for an automotive original equipment manufacturer (OEM). Its ancillary services include online marketing, training and setup services. It offers e-reputation and predictive marketing solutions that capture data related to the customer journey and then analyze it with artificial intelligence (AI) to determine the retail preferences and habits of customers. It also provides automotive retail solutions that serves approximately 400 car dealers and automotive OEMs, including Jaguar, Land Rover, Opel, Stellantis and Subaru.