MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. The Company’s technology platform brings insurance carriers and consumers together through a real-time, programmatic, and transparent ecosystem. Its platform is a set of predictive analytics algorithms, which incorporates various variables to generate conversion probabilities for each consumer. The Company’s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. The Company’s search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently.
P&C Market Resurgence | MediaAlpha poised for growth as auto insurance sector recovers, with transaction values projected to quadruple year-over-year in Q2 2024 |
Digital Ad Revolution | Explore how MediaAlpha's technology platform capitalizes on the insurance industry's shift towards digital advertising, offering superior measurability |
Analyst Optimism | Average price target of $24, with estimates for FY 2024 and 2025 raised by 40-50%, reflecting confidence in MediaAlpha's growth trajectory |
Competitive Edge | Delve into MediaAlpha's scale advantages and specialized insurance marketing tools, creating a moat against generalist digital advertising platforms |
Metrics to compare | MAX | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipMAXPeersSector | |
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P/E Ratio | 68.2x | −0.9x | 4.9x | |
PEG Ratio | 0.60 | −0.03 | 0.01 | |
Price/Book | −95.0x | 1.5x | 1.8x | |
Price / LTM Sales | 1.2x | 1.6x | 1.4x | |
Upside (Analyst Target) | 123.8% | 20.5% | 21.7% | |
Fair Value Upside | Unlock | 37.9% | 13.1% | Unlock |