Adidas AG (ADSGn)

Currency in EUR
142.75
+0.05(+0.04%)
Closed·
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Fair Value
Day's Range
141.20143.60
52 wk Range
129.95196.40
Key Statistics
Prev. Close
142.75
Open
142.95
Day's Range
141.2-143.6
52 wk Range
129.95-196.4
Volume
469.81K
Average Volume (3m)
722.58K
1-Year Change
-20.1622%
Book Value / Share
33.99
Fair Value
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Fair Value Upside
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ADSGn Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
200.65
Upside
+40.56%
Members' Sentiments
Bearish
Bullish
ProTips
RSI suggests the stock is in oversold territory

Adidas AG News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Buy
Moving Averages
Strong Sell

Analyst Ratings

23 Buy
7 Hold
0 Sell
Ratings:
30 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 200.65
(+40.56% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Morgan Stanley
Buy190.00+33.10%215.00MaintainSep 10, 2026
Barclays
Buy210.00+47.11%190.00UpgradeSep 02, 2026
UBS
Hold173.00+21.19%219.00DowngradeAug 04, 2026
Piper Sandler
Buy180.00+26.09%200.00MaintainJul 31, 2026
Citi
Buy204.00+42.91%236.00MaintainJul 31, 2026

Adidas AG Earnings Call Summary for Q2/2026

  • adidas posted record Q2 sales of $6.74B (+14% currency-neutral), beating estimates by $160M, but EPS of $2.10 missed forecasts by 11.76%.
  • Stock plunged 16% to $152.85 as investors focused on margin pressure from elevated marketing spend, which rose EUR 212M to support World Cup push.
  • Company maintained full-year guidance of 9-10% revenue growth and EUR 2.3B EBIT, but signaled H2 growth will moderate to ~6% after World Cup boost.
  • Footwear grew only 1% amid weak lifestyle segment and heavy discounting, while apparel surged 35%; management expects footwear rebound in Q4.
  • CEO Gulden emphasized long-term brand momentum with strength in China, North America retail relationships, and upcoming September innovation showcase.
Last Updated: 07/30/2026, 11:08 PM
Read Full Transcript

Earnings

Latest Release
Jul 30, 2026
EPS / Forecast
2.10 / 2.38
Revenue / Forecast
6.74B / 6.58B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 7.78%
Dividend Yield
1.96%
Industry Median 2.57%
Annualized payout
2.80
Paid annually
5-Years Growth
-1.37%
Growth Streak

ADSGn Income Statement

Compare ADSGn to Peers and Sector

Metrics to compare
ADSGn
Peers
Sector
Relationship
P/E Ratio
18.0x14.7x9.9x
PEG Ratio
1.160.290.02
Price/Book
4.2x3.4x1.4x
Price / LTM Sales
1.0x1.2x0.9x
Upside (Analyst Target)
40.7%6.2%32.0%
Fair Value Upside
Unlock23.9%13.3%Unlock

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Employees
64394
Market
Germany

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
72.72M41.80%10.65B
Other Institutional Investors
21.92M12.60%3.21B
Public Companies & Retail Investors
79.33M45.60%11.62B
Total
173.98M100.00%25.48B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.7.43%12,926,8241,893,133
Amundi Asset Management SAS5.03%8,747,1101,281,014

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FAQ

What Is the Adidas (ADSGn) Stock Price Today?

The Adidas stock price today is 142.75 EUR.

What Stock Exchange Does Adidas Trade On?

Adidas is listed and trades on the Frankfurt Stock Exchange.

What Is the Stock Symbol for Adidas?

The stock symbol for Adidas is "ADSGn."

Does Adidas Pay Dividends? What’s The Current Dividend Yield?

The Adidas dividend yield is 1.96%.

What Is the Adidas Market Cap?

As of today, Adidas market cap is 24.84B EUR.

What Is Adidas's Earnings Per Share (TTM)?

The Adidas EPS (TTM) is 7.78.

When Is the Next Adidas Earnings Date?

Adidas will release its next earnings report on Oct 29, 2026.

From a Technical Analysis Perspective, Is ADSGn a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Adidas Stock Split?

Adidas has split 2 times.

How Many Employees Does Adidas Have?

Adidas has 64394 employees.

What is the current trading status of Adidas (ADSGn)?

As of Sep 12, 2026, Adidas (ADSGn) is trading at a price of 142.75 EUR, with a previous close of 142.75 EUR. The stock has fluctuated within a day range of 141.20 EUR to 143.60 EUR, while its 52-week range spans from 129.95 EUR to 196.40 EUR.

What Is Adidas (ADSGn) Price Target According to Analysts?

The average 12-month price target for Adidas is 200.65 EUR, with a high estimate of 245 EUR and a low estimate of 170 EUR. 23 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +40.56% Upside potential.
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