Saga Communications Inc (SGA)

Currency in USD
9.90
+0.19(+1.96%)
Real-time Data·
High dividend Yield
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Fair Value
Day's Range
9.5010.10
52 wk Range
8.2413.50
Key Statistics
Prev. Close
9.71
Open
9.91
Day's Range
9.5-10.1
52 wk Range
8.24-13.5
Volume
29.82K
Average Volume (3m)
15.9K
1-Year Change
-26.6667%
Book Value / Share
23.27
Fair Value
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Fair Value Upside
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SGA Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
14.00
Upside
+41.41%
Members' Sentiments
Bearish
Bullish
ProTips
High shareholder yield

Saga Communications Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Buy
Moving Averages
Strong Buy

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 14.00
(+41.41% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Noble Capital
Hold---DowngradeMay 11, 2026

Saga Communications Inc Earnings Call Summary for Q2/2026

  • Q2 2026 net revenue fell 6.5% to $26.4M as local, national, and non-traditional ad revenue declined; operating income totaled $623K.
  • Digital revenue surged 60.8% in Q2 and now represents 19% of gross revenue, up from 14% year-over-year, driving transformation efforts.
  • Q3 revenue pacing down mid-single digits overall; digital up mid-to-high single digits; September and October showed sequential improvement.
  • Full-year 2026 station operating expenses expected to rise 1.5%-2.5%; corporate G&A forecast at $11.8M-$12.0M, down from $12.3M in 2025.
  • Company maintained $0.25 quarterly dividend with 9.85% yield; political revenue reached $450K in Q2 with $1.1M booked for remainder of 2026.
Last Updated: 08/13/2026, 11:50 PM
Read Full Transcript

Earnings

Latest Release
Aug 13, 2026
EPS / Forecast
0.15 / --
Revenue / Forecast
26.4M / --
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS -1.35%
Dividend Yield
9.85%
Industry Median 2.33%
Annualized payout
1.00
Paid quarterly
5-Years Growth
+25.59%
Growth Streak

SGA Income Statement

Compare SGA to Peers and Sector

Metrics to compare
SGA
Peers
Sector
Relationship
P/E Ratio
−7.5x0.0x6.8x
PEG Ratio
0.020.000.01
Price/Book
0.4x0.0x1.8x
Price / LTM Sales
0.6x0.0x1.3x
Upside (Analyst Target)
44.2%0.0%29.2%
Fair Value Upside
Unlock0.0%17.2%Unlock

Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals. The company’s radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
744.26K11.69%7.55M
Other Institutional Investors
4.08M64.13%41.42M
Public Companies & Retail Investors
1.54M24.18%15.62M
Total
6.36M100.00%64.59M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
TowerView LLC18.25%1,161,14411,786
Edward K. Christian Trust13.84%881,0448,943

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FAQ

What Is the Saga Communications (SGA) Stock Price Today?

The Saga Communications stock price today is 9.90 USD.

What Stock Exchange Does Saga Communications Trade On?

Saga Communications is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Saga Communications?

The stock symbol for Saga Communications is "SGA."

Does Saga Communications Pay Dividends? What’s The Current Dividend Yield?

The Saga Communications dividend yield is 9.85%.

What Is the Saga Communications Market Cap?

As of today, Saga Communications market cap is 63.00M USD.

What Is Saga Communications's Earnings Per Share (TTM)?

The Saga Communications EPS (TTM) is -1.35.

When Is the Next Saga Communications Earnings Date?

Saga Communications will release its next earnings report on Oct 29, 2026.

From a Technical Analysis Perspective, Is SGA a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Saga Communications Stock Split?

Saga Communications has split 8 times.

How Many Employees Does Saga Communications Have?

Saga Communications has 680 employees.

What is the current trading status of Saga Communications (SGA)?

As of Aug 14, 2026, Saga Communications (SGA) is trading at a price of 9.90 USD, with a previous close of 9.71 USD. The stock has fluctuated within a day range of 9.50 USD to 10.10 USD, while its 52-week range spans from 8.24 USD to 13.50 USD.

What Is Saga Communications (SGA) Price Target According to Analysts?

The average 12-month price target for Saga Communications is 14.00 USD, with a high estimate of 14 USD and a low estimate of 14 USD. 0 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Neutral. The stock has an +41.41% Upside potential.

What Is the SGA Premarket Price?

SGA's last pre-market stock price is 9.52 USD. The pre-market share volume is 10.00, and the stock has decreased by -0.19, or -1.96%.
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