Profoto Holding AB (PRFO)

Currency in SEK
7.54
-0.10(-1.31%)
Real-time Data·
PRFO is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
7.547.64
52 wk Range
7.0222.10
Key Statistics
Prev. Close
7.64
Open
7.64
Day's Range
7.54-7.64
52 wk Range
7.02-22.1
Volume
270
Average Volume (3m)
35.72K
1-Year Change
-65.7273%
Book Value / Share
9
Fair Value
unlockUnlock
Fair Value Upside
unlockUnlock
PRFO Scorecardpro icon
Company’s Health
Unlock
Fair Value
Unlock Price
Fair Price
Upside
Price Target
10.00
Upside
+32.63%
Members' Sentiments
Bearish
Bullish
ProTips
Net income is expected to grow this year

Profoto Holding AB News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 10.00
(+32.63% Upside)

Profoto Holding AB Earnings Call Summary for Q2/2026

  • Profoto Q2 sales fell 17% to SEK 242M with EBIT near zero; shares dropped 15.56% to $7.60, near 52-week low of $7.02
  • Europe weakest region down 27%, Americas fell 12%; unfavorable product mix and higher R&D depreciation pressured margins significantly
  • Company cut cost base 20% year-over-year, generated SEK 8M operating cash flow, and reduced net debt by SEK 50M despite weak sales
  • New LED product ProPanel receiving positive feedback; management expects gradual revenue build over next two quarters from cinema rental orders
  • No detailed quarterly guidance issued; SEK 20M quarterly depreciation pressure to continue as company maintains financial flexibility
Last Updated: 07/17/2026, 03:24 PM
Read Full Transcript

Earnings

Latest Release
Jul 20, 2026
EPS / Forecast
-- / 0.58
Revenue / Forecast
-- / 176.9M
EPS Revisions
Last 90 days

PRFO Income Statement

Compare PRFO to Peers and Sector

Metrics to compare
PRFO
Peers
Sector
Relationship
P/E Ratio
−10.5x−4.1x10.4x
PEG Ratio
0.08−0.060.02
Price/Book
0.8x2.2x1.4x
Price / LTM Sales
0.5x1.4x0.9x
Upside (Analyst Target)
30.9%0.0%27.9%
Fair Value Upside
Unlock−4.8%13.2%Unlock

Profoto Holding AB (publ) provides products and software solutions for content creators, large studios, and cinema in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and MonoLED; merch; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
1.31M3.28%9.98M
Other Institutional Investors
38.23M95.59%290.58M
Public Companies & Retail Investors
452.49K1.13%3.44M
Total
40M100.00%304M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Burken Invest AB38.13%15,252,321115,918
Nedergransta FÖRvaltning Ab15.75%6,300,00047,880

FAQ

What Is the Profoto Holding AB (PRFO) Stock Price Today?

The Profoto Holding AB stock price today is 7.54 SEK.

What Stock Exchange Does Profoto Holding AB Trade On?

Profoto Holding AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Profoto Holding AB?

The stock symbol for Profoto Holding AB is "PRFO."

What Is the Profoto Holding AB Market Cap?

As of today, Profoto Holding AB market cap is 305.60M SEK.

What Is Profoto Holding AB's Earnings Per Share (TTM)?

The Profoto Holding AB EPS (TTM) is -0.73.

When Is the Next Profoto Holding AB Earnings Date?

Profoto Holding AB will release its next earnings report on Oct 20, 2026.

From a Technical Analysis Perspective, Is PRFO a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Profoto Holding AB Stock Split?

Profoto Holding AB has split 0 times.

How Many Employees Does Profoto Holding AB Have?

Profoto Holding AB has 105 employees.

What is the current trading status of Profoto Holding AB (PRFO)?

As of Jul 31, 2026, Profoto Holding AB (PRFO) is trading at a price of 7.54 SEK, with a previous close of 7.64 SEK. The stock has fluctuated within a day range of 7.54 SEK to 7.64 SEK, while its 52-week range spans from 7.02 SEK to 22.10 SEK.

What Is Profoto Holding AB (PRFO) Price Target According to Analysts?

The average 12-month price target for Profoto Holding AB is 10.00 SEK, with a high estimate of 10 SEK and a low estimate of 10 SEK. 0 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Neutral. The stock has an +32.63% Upside potential.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2026 - Fusion Media Limited. All Rights Reserved.