Haypp Group AB (HAYPP)

Currency in SEK
150.40
+8.80(+6.21%)
Closed·
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Fair Value
Day's Range
138.00153.80
52 wk Range
105.40186.00
Key Statistics
Prev. Close
141.6
Open
143
Day's Range
138-153.8
52 wk Range
105.4-186
Volume
66.6K
Average Volume (3m)
40.89K
1-Year Change
2.3129%
Book Value / Share
22.23
Fair Value
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Fair Value Upside
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HAYPP Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
162.00
Upside
+7.71%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high earnings multiple

Haypp Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Analyst Ratings

2 Buy
1 Hold
0 Sell
Ratings:
3 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 162.00
(+7.71% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Deutsche Bank
Buy130.00-13.56%-MaintainJun 23, 2026
Barclays
Buy170.00+13.03%190.00MaintainJun 10, 2026

Haypp Group AB Earnings Call Summary for Q2/2026

  • Haypp Group posted record Q2 2026 results with net sales up 27.7% to 1,198M SEK and gross margin hitting 19.5%, the highest since IPO.
  • Adjusted EBIT margin fell to 2.4% from 4.2% as company increased marketing and infrastructure spending to support U.S. and U.K. expansion.
  • Nicotine pouch volume surged 45% YoY; growth segment (U.S./U.K.) sales jumped 57% and now represents larger share of total business.
  • Company maintains 2028 targets: 18-25% annual revenue growth, 5.5% EBIT margin, and expects margin expansion to resume in 2027-2028.
  • Management cited FDA enforcement discretion in May 2026 as catalyst for faster U.S. product launches; expanding in Saudi Arabia nicotine pouch market.
Last Updated: 08/13/2026, 12:52 AM
Read Full Transcript

Earnings

Latest Release
Aug 12, 2026
EPS / Forecast
0.31 / 0.43
Revenue / Forecast
1.17B / 1.11B
EPS Revisions
Last 90 days

HAYPP Income Statement

Compare HAYPP to Peers and Sector

Metrics to compare
HAYPP
Peers
Sector
Relationship
P/E Ratio
265.2x20.9x10.4x
PEG Ratio
−6.260.130.02
Price/Book
6.4x2.8x1.4x
Price / LTM Sales
1.1x3.3x0.9x
Upside (Analyst Target)
20.1%49.5%26.6%
Fair Value Upside
Unlock3.1%11.9%Unlock

Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products. The company also offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.se, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB (publ) in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Employees
282
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
3.59M11.53%508.24M
Other Institutional Investors
14.19M45.61%2.01B
Public Companies & Retail Investors
13.34M42.86%1.89B
Total
31.13M100.00%4.41B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Gr8 Ventures Ab12.60%3,920,601555,157
Eastcoast Capital AB11.65%3,627,423513,643

FAQ

What Is the Haypp AB (HAYPP) Stock Price Today?

The Haypp AB stock price today is 150.40 SEK.

What Stock Exchange Does Haypp AB Trade On?

Haypp AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Haypp AB?

The stock symbol for Haypp AB is "HAYPP."

What Is the Haypp AB Market Cap?

As of today, Haypp AB market cap is 4.41B SEK.

What Is Haypp AB's Earnings Per Share (TTM)?

The Haypp AB EPS (TTM) is 0.53.

When Is the Next Haypp AB Earnings Date?

Haypp AB will release its next earnings report on Nov 06, 2026.

From a Technical Analysis Perspective, Is HAYPP a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Haypp AB Stock Split?

Haypp AB has split 0 times.

How Many Employees Does Haypp AB Have?

Haypp AB has 282 employees.

What is the current trading status of Haypp AB (HAYPP)?

As of Aug 13, 2026, Haypp AB (HAYPP) is trading at a price of 150.40 SEK, with a previous close of 141.60 SEK. The stock has fluctuated within a day range of 138.00 SEK to 153.80 SEK, while its 52-week range spans from 105.40 SEK to 186.00 SEK.

What Is Haypp AB (HAYPP) Price Target According to Analysts?

The average 12-month price target for Haypp AB is 162.00 SEK, with a high estimate of 196 SEK and a low estimate of 120 SEK. 2 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +7.71% Upside potential.
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