Cricut Inc (CRCT)

Currency in USD
4.31
-0.18(-4.01%)
Closed·
4.39+0.08(+1.86%)
·
High dividend Yield
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Fair Value
Day's Range
4.254.53
52 wk Range
3.946.93
Key Statistics
Prev. Close
4.49
Open
4.49
Day's Range
4.25-4.53
52 wk Range
3.94-6.93
Volume
866.61K
Average Volume (3m)
554.4K
1-Year Change
-24.7818%
Book Value / Share
1.69
Fair Value
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Fair Value Upside
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CRCT Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
3.50
Downside
-18.79%
Members' Sentiments
Bearish
Bullish
ProTips
2 analysts have revised their earnings downwards for the upcoming period

Cricut Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Cricut Inc Company Profile

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. Cricut, Inc. was incorporated in 1969 and is headquartered in South Jordan, Utah.

Cricut Inc Earnings Call Summary for Q3/2025

  • Cricut reported Q3 2025 EPS of $0.10 (150% above forecast) and revenue of $170.4 million (up 2% YoY), yet stock fell 6.73% to $5.35 post-announcement.
  • Gross margin improved significantly to 55.2% from 46.1% year-over-year, with net income reaching $20.5 million (12% of total sales).
  • Platform revenue grew 7% while product revenue declined 3%; the company expects continued platform sales growth in Q4 despite anticipated margin pressure from tariffs.
  • CEO Ashish Arora emphasized market penetration opportunities and strategic AI implementation across systems to enhance user experience and drive subscriber growth.
  • Cricut is diversifying its supply chain outside China and focusing on international expansion while navigating competitive pressures in low-barrier material markets.
Last Updated: 11/05/2025, 07:14 AM
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Compare CRCT to Peers and Sector

Metrics to compare
CRCT
Peers
Sector
Relationship
P/E Ratio
11.3x13.3x11.2x
PEG Ratio
0.400.190.02
Price/Book
2.5x1.3x1.4x
Price / LTM Sales
1.3x0.9x1.0x
Upside (Analyst Target)
−18.8%13.5%21.7%
Fair Value Upside
Unlock25.7%9.2%Unlock

Analyst Ratings

0 Buy
0 Hold
4 Sell
Ratings:
4 analysts
Overall Consensus
Strong Sell

Analysts 12-Month Price Target:

Average 3.50
(-18.79% Downside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Goldman Sachs
Sell4.75+10.21%5.50DowngradeOct 16, 2025
Morgan Stanley
Sell3.00-30.39%2.90MaintainAug 06, 2025
Morgan Stanley
Sell2.90-32.71%3.10MaintainMay 07, 2025
Goldman Sachs
Hold5.00+16.01%5.25MaintainMay 07, 2025
Citi
Sell4.00-7.19%6.00DowngradeApr 14, 2025

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 0.37%
Dividend Yield
22.04%
Industry Median 1.72%
Annualized payout
0.95
Paid unevenly
5-Years Growth
-
Growth Streak

Earnings

Latest Release
Nov 04, 2025
EPS / Forecast
0.10 / 0.04
Revenue / Forecast
170.40M / 156.93M
EPS Revisions
Last 90 days

CRCT Income Statement

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FAQ

What Is the Cricut (CRCT) Stock Price Today?

The Cricut stock price today is 4.31

What Stock Exchange Does Cricut Trade On?

Cricut is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Stock Symbol for Cricut?

The stock symbol for Cricut is "CRCT."

Does Cricut Pay Dividends? What’s The Current Dividend Yield?

The Cricut dividend yield is 22.04%.

What Is the Cricut Market Cap?

As of today, Cricut market cap is 912.62M.

What Is Cricut's Earnings Per Share (TTM)?

The Cricut EPS (TTM) is 0.37.

When Is the Next Cricut Earnings Date?

Cricut will release its next earnings report on Mar 09, 2026.

From a Technical Analysis Perspective, Is CRCT a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Cricut Stock Split?

Cricut has split 0 times.

How Many Employees Does Cricut Have?

Cricut has 640 employees.

What is the current trading status of Cricut (CRCT)?

As of Jan 18, 2026, Cricut (CRCT) is trading at a price of 4.31, with a previous close of 4.49. The stock has fluctuated within a day range of 4.25 to 4.53, while its 52-week range spans from 3.94 to 6.93.

What Is Cricut (CRCT) Price Target According to Analysts?

The average 12-month price target for Cricut is USD3.5, with a high estimate of USD4 and a low estimate of USD3. 0 analysts recommend buying the stock, while 4 suggest selling, leading to an overall rating of Strong Sell. The stock has an -18.79% Downside potential.

What Is the CRCT After Hours Price?

CRCT's last after hours stock price is 4.39, the stock has decreased by 0.08, or 1.86%.
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