Cision AB provides public relations (PR) software that enables professionals to plan, execute, and measure influencer-oriented campaigns in one integrated platform primarily in Europe and North America. Its software is used by communication professionals to access the media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. The company offers CisionPoint, a campaign management platform for customers, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non–profit organizations, universities, and small businesses. It also provides a social software that integrates social media monitoring, enriched data analytics, and customer engagement into a single platform to use data and social media insights; and iContact for small and medium businesses to share their stories, ideas, and products through email and social marketing. In addition, the company provides government relations and PAC software to monitor and influence Capitol Hill and all 50 state legislatures; and have the database, engagement, analytics, and reporting tools to run a government relations, PAC, or grassroots campaign. Further, it offers PRWeb, an online news distribution and online publicity tool for large corporations and for organizations of all sizes to distribute their news on the Internet, increase their visibility online, and attract customers; and Help A Reporter Out (HARO), a publicity service for businesses to tell their stories, promote their brands, and sell their products and services. The company was formerly known as Observer AB and changed its name to Cision AB in April 2007. Cision AB is headquartered in Chicago, Illinois.