Form 4 Baozun Inc. For: 22 September
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Baozun Inc (BZUN)
Baozun Inc stock price live, this page displays NASDAQ BZUN stock exchange data. View the BZUN premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Baozun Inc real time stock price chart below.
What Is the Baozun Inc Stock Price Today?
The Baozun Inc stock price today is 2.985.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc a Good Stock to Buy?
Determining whether Baozun Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
What Is the Baozun Inc Stock Price Today?
The Baozun Inc stock price today is 2.985.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc a Good Stock to Buy?
Determining whether Baozun Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
2.985
-0.005(-0.17%)
Real-time Data·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.945
3.010
52 wk Range
2.070
4.270
BZUN is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.9453.010
52 wk Range
2.0704.270
Key Statistics
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Average Volume (3m)
1-Year Change
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Fair Value
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EPS Growth Forecast
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Return on Equity
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Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
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Net Income
EPS
EPS Growth Forecast
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(N/A)
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Return on Assets
Return on Equity
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Price/Book
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EV/EBITDA
Beta
BZUN Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Analysts Sentiment
Strong Buy
Price Target
4.575
Upside
+53.25%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Impressive gross profit margins
Baozun Inc receives Investment Bank Analyst Rating Update- Investing.com
Pro
- Form 4 Baozun Inc. For: 22 September
- Investing.com
- Baozun Inc receives Investment Bank Analyst Rating Update
- Investing.com
Pro 
Baozun Inc receives Investment Bank Analyst Rating Update- Investing.com
Pro
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy
Analyst Ratings
6 Buy
1 Hold
0 Sell
Ratings:
7 analysts
Overall Consensus
Strong Buy
Analysts 12-Month Price Target:
Average 4.575
(+53.25% Upside)
Baozun Inc Earnings Call Summary for Q2/2026
- Baozun Q2 EPS of $0.42 missed $1.68 estimate by 75%; revenue rose 7% to 2.74B yuan, slightly below 2.77B yuan forecast.
- Non-GAAP operating income jumped 25% to 74M yuan on cost controls; stock gained 5% premarket as investors focused on margin improvement.
- Company raised 2028 non-GAAP operating profit target to 700M yuan from 550M yuan, citing AI efficiency gains and BBM synergies.
- BBM segment revenue surged 22% to 486M yuan; Gap same-store sales rose 20%+; full-year BBM growth guidance lifted to 20-25% from 15-20%.
- Management expects 50+ new stores in 2026; apparel product sales to contribute from 2027; analysts predict profitability this year.
Last Updated: 08/27/2026, 08:28 PM
Read Full TranscriptEarnings
Latest Release
Aug 27, 2026
EPS / Forecast
0.42 / 1.68
Revenue / Forecast
2.74B / 2.77B
Compare BZUN to Peers and Sector
Metrics to compare | BZUN | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipBZUNPeersSector | |
|---|---|---|---|---|
P/E Ratio | −8.5x | 3.3x | 9.8x | |
PEG Ratio | −0.34 | −0.20 | 0.02 | |
Price/Book | 0.3x | 1.4x | 1.4x | |
Price / LTM Sales | 0.1x | 1.2x | 0.9x | |
Upside (Analyst Target) | 55.3% | 65.4% | 32.3% | |
Fair Value Upside | Unlock | 31.5% | 11.9% | Unlock |
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
Ownership
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FAQ
What Is the Baozun Inc (BZUN) Stock Price Today?
The Baozun Inc stock price today is 2.985 USD.
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the Nasdaq Stock Exchange.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Is the Baozun Inc Market Cap?
As of today, Baozun Inc market cap is 173.840M USD.
What Is Baozun Inc's Earnings Per Share (TTM)?
The Baozun Inc EPS (TTM) is -2.363.
When Is the Next Baozun Inc Earnings Date?
Baozun Inc will release its next earnings report on Dec 01, 2026.
From a Technical Analysis Perspective, Is BZUN a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Baozun Inc Stock Split?
Baozun Inc has split 0 times.
How Many Employees Does Baozun Inc Have?
Baozun Inc has 6626 employees.
What is the current trading status of Baozun Inc (BZUN)?
As of Sep 23, 2026, Baozun Inc (BZUN) is trading at a price of 2.985 USD, with a previous close of 2.990 USD. The stock has fluctuated within a day range of 2.945 USD to 3.010 USD, while its 52-week range spans from 2.070 USD to 4.270 USD.
What Is Baozun Inc (BZUN) Price Target According to Analysts?
The average 12-month price target for Baozun Inc is 4.575 USD, with a high estimate of 5.96564476 USD and a low estimate of 2.90230228 USD. 6 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +53.25% Upside potential.
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