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Topps Tiles PLC reported its second-half 2025 earnings, revealing a significant miss in earnings per share (EPS), which came in at £0.019 compared to the forecasted £6.9. This discrepancy contributed to a pre-market stock price decline of 3.01%, reflecting investor concerns despite record annual sales and operational improvements.
Key Takeaways
- Topps Tiles reported record annual sales of £296 million.
- EPS significantly missed forecasts, leading to a 3.01% stock price decline.
- Gross margin improved by 50 basis points to 53.8%.
- Acquired the Fired Earth brand for strategic expansion.
Company Performance
Topps Tiles achieved record annual sales of £296 million, marking a new high for the company. The firm saw sales growth across all its brands, with Topps Tiles increasing by 3.9%, Parkside by 12%, and its online pure play by 25.6%. This performance was achieved despite a 2% decline in the broader home improvement/DIY market.
Financial Highlights
- Revenue: £296 million, a new record.
- Adjusted pre-tax profit: £9.2 million, up 46% year-on-year.
- Gross margin: 53.8%, a 50 basis point improvement.
- Net cash position: £7.4 million.
Earnings vs. Forecast
The company’s earnings per share (EPS) of £0.019 fell significantly short of the forecasted £6.9, resulting in a surprise of -99.72%. This substantial miss indicates potential forecasting inaccuracies or unexpected operational challenges.
Market Reaction
Following the earnings release, Topps Tiles’ stock price dropped by 3.01% from £43.2 to £41.9 in pre-market trading. This decline reflects investor disappointment with the earnings miss, despite positive sales and operational updates. The stock remains within its 52-week range of £28.5 to £45.
Outlook & Guidance
Topps Tiles is advancing its "Mission 365" strategy, aiming for £365 million in sales and an 8-10% net margin. The company plans to make CTD and Tile Warehouse profitable by FY26 and is accelerating its digital capabilities to enhance its trade strategy.
Executive Commentary
CEO Rob Parker stated, "We’re now 40% of the way towards Mission 365," highlighting the company’s progress towards its strategic goals. Alex Jensen emphasized, "Data was central to revenue growth and cost efficiency," underlining the role of analytics in driving performance.
Risks and Challenges
- Continued decline in the home improvement/DIY market.
- Potential challenges in integrating acquisitions like Fired Earth.
- Store count reduction, which may impact market presence.
- Macroeconomic pressures affecting consumer spending.
Q&A
Analysts inquired about the potential for further store network optimization and the strategic rationale behind the Fired Earth acquisition. Executives confirmed the acquisition as a move to expand into the premium market segment.
Overall, despite operational strengths and strategic initiatives, Topps Tiles faces investor scrutiny due to its significant earnings miss, which has overshadowed its record sales performance.
Full transcript - Topps Tiles PLC (TPT) H2 2025:
Moderator/Operator: Welcome to the Topps Tiles PLC Results Investor Presentation. Throughout recorded presentation, investors will be in listen-only mode. Questions are encouraged, and they can be submitted at any time via the Q&A tab situated in the right-hand corner of your screen. Just simply type in your questions and press send. The company may not be in a position to answer every question received in the meeting itself, however, the company can review the questions submitted today and publish responses where it’s appropriate to do so. Before we begin, I’d like to submit the following poll. I’d now like to hand you over to CEO Rob Parker. Good morning, sir.
Rob Parker, Chief Executive Officer (Outgoing), Topps Tiles PLC: Hi, thank you. Yeah, thanks very much. Yes, good morning, everyone. A very warm welcome to the Topps Group 2025 results. As you just heard, I’m Rob Parker, current Chief Executive, and very pleased to be here today for what will be my last set of results with the company. So also joining me today, I’m delighted to say, is our new Chief Executive, Alex Jensen. And the plan for the session is I will run through the overview for the group. I’ll talk to the FY25 financials. I’ll also address strategic progress during the course of the year. And then I’ll hand on to Alex, who’s our new CEO, to share her initial thoughts on the business and also her priority areas for the year ahead. So let’s turn on to the highlights for the year.
Firstly, we have a really clear strategic goal for the business, which we call Mission 365, and that’s about getting to GBP 365 million worth of sales in a single financial year with a very clear profit underpin of a minimum of 8%, a range of 8% to 10% net margin we believe we can deliver across each of those sales. We’re making really strong progress towards our goal, and actually, after about 18 months since we launched this goal, we’re now 40% of the way towards the sales part of the target, and our goal is underpinned by five very clear areas of growth, and I’ll talk to each of those in turn as we go through the presentation. The CTD business we acquired about 15 months ago has been a major part of our focus in the year just gone.
So we’ve been dealing with the repercussions of a CMA investigation into that acquisition. One of the outcomes from the CMA, the primary outcome, was we needed to dispose of four of the stores that we acquired. Three of those disposals are now completed, and the final fourth disposal is imminent. And we expect to go really sort of day by day, but it should be gone before the end of this quarter. And that will then bring to a close any sort of CMA involvement in that process. That will leave us with 22 stores trading under the CTD brand. The operations are now fully integrated, so the IT systems are all now being run off of core Topps Group systems, and it operates under one of our core logistics facilities as well, a warehouse down in Northampton.
We’ve got really clear plans for the business to move into profit in the year. We’ve now started FY26, and the strategic rationale for CTD absolutely remains as clear as it was when we purchased the business 15 months ago. And I’ll talk to that as we go through the slides a little bit more. Across the group, 75% of our sales are now trade-weighted. Trade also forms a vital link back into, particularly in Topps Tiles, for the homeowner for us. Many of our homeowners now prefer to shop through their chosen fitter. So a very important link for the business. Digital has been a key area of focus for us, and our digital credentials continue to strengthen. Digital penetration across the group is now just over 21% of our sales.
Our sales transacted through digital platforms of some description, and that is up from 18.5% just a year ago. This week, actually, as part of our results week, we have announced the appointment of a new CFO for the group. That person is Caroline Brown, who will join us somewhere around spring of next year following the serving of her notice period. We also very recently acquired the Fired Earth brand intellectual property and stock. Alex will provide more detail on both the CFO appointment and the Fired Earth acquisition as part of her update.
So turning to the right-hand side of the page with the group financials, a very strong year of progress, we feel, particularly in the second half, where we saw a number of the key financial metrics really step on, and we delivered certainly very strong sales growth over the second half of the year and profit growth on that basis. Gross margin has also seen really good progress this year. Again, second half stronger than the first half, but overall gross margin for the group is up by around 50 basis points year on year. Adjusted pre-tax profit on that basis has come in at the top end of the range of analyst expectations. It came in at GBP 9.2 million, which in itself is a 46% increase for the group year on year.
Adjusted earnings per share growth was similar, very slightly less because of slightly changed tax rates year on year, but that’s allowed us to pay a dividend or recommend a dividend to shareholders, which represents a 21% increase year on year, and it’s equivalent to about 85% of our adjusted earnings per share being remitted back to shareholders. Our balance sheet also remains robust. I’m very pleased to say we’ve maintained a net cash position year on year, so GBP 7.4 million of net cash at the year-end, very slightly down on where it was a year ago, but remains in a net cash position, and we’ve also got behind that a GBP 30 million revolving credit facility with our primary lenders. Turning then on to the highlights, the adjusted measures of the income statement in a little bit more detail.
Sales on an adjusted basis, so that’s excluding the CTD business, actually grew by 6.8% year on year to GBP 265 million. Then when combined with the gross margin improvement I mentioned, which on an adjusted basis grew to 53.8, that actually generates an additional GBP 10.2 million worth of gross profit. Operating costs does remain absolutely a key area of focus. The regulatory environment particularly remains very challenging here. I’ll talk to that in a little bit more detail on the next slide. Operating costs in total grew GBP 5.7 million or 4.7% year on year. The interest charge for the business includes IFRS 16 charges. Actual bank interest paid was about GBP 900,000 for the year, GBP 0.9 million, which in itself was up GBP 0.9 million year on year and does reflect the fact that we did carry a level of net debt across the year.
All of that then combined into the number I mentioned on the previous page, the adjusted pre-tax profit of GBP 9.2 million, a 46% increase year on year for the group. Turning then to some performance bridge charts, and we’ve set out here the changes year on year across revenue, gross margin, and adjusted operating costs being the sort of key three areas of the income statement. Sales by brand on the top left-hand corner of the page, every single part of our business grew their sales year on year, which is something we were very, very, very pleased with. Topps Tiles in aggregate grew by 3.9% to GBP 218.6 million. Parkside grew by almost 12% to GBP 8.5 million of the sales.
What we call online pure play, which is our tile warehouse business and also Pro Tiler Tools combined grew by 25.6% to just over GBP 38 million. They’re the sales on the adjusted basis. And then when we add in the CTD business, that delivered sales of GBP 30.4 million, which brings us to that number I mentioned a couple of slides ago, GBP 296 million in aggregate for the group. Turning to gross margin on the top right-hand side of the page, the first three blocks effectively lay out the changes in the margin structure for Topps Tiles this year. So Topps Tiles has seen a good year of progress. We have seen improved buying in Topps Tiles, which has helped to drive increased margins. We’ve seen reduced levels of discounting in the stores, and we’ve also seen some price increase coming through the network.
All of those things have helped to increase gross margin. We’ve also seen reduced levels of damage across the business, particularly in our supply chain, and also some gains in terms of foreign exchange rates year on year as well, where the regime was slightly more favorable to us. That’s also generated gains. They have in part been offset by increasing trade mix in Topps Tiles. Our typical trade customer operates on a slightly lower gross margin because of sort of bulk volume discounts, etc., that we offer when compared to a retail customer, and the Topps Tiles trade mix in the year was 68% when compared to 62.8% year on year, so trade continuing to grow very rapidly, and we’ll talk to that in more detail, so gross margin showed a material increase. We actually, in aggregate, we were up 130 basis points to 58.9% in Topps Tiles.
But then following that, all parts of the business actually grew gross margin year on year as well. That brings us to the adjusted gross margin when we add in the sales and gross profit relating to the CTD business. CTD operates on approximately a 40% gross margin, and that would have the effect of diluting overall group gross margin by about 160 basis points to bring us to the statutory gross margin we see on the page. The operating cost environment, as I’ve mentioned, remains challenging. We’ve had continued increases in National Living Wage. We’ve had National Insurance, employer National Insurance increases as well. When you add in other underlying inflation, that generated about GBP 4.6 million of extra costs to the group. Improved performance across the business as well has driven higher levels of performance-related pay. That added about GBP 2.5 million to the group’s cost base.
We’ve seen some additional investment in marketing and systems. When combined, that’s about GBP 800,000. Our online pure play business, as I mentioned, continues to grow very, very rapidly, and we continue to invest in that business, though that has added additional cost into our cost base as well, and then those costs have been offset in part by slightly fewer stores trading in Topps Tiles. About four fewer stores trading across the year has saved us about GBP 1 million of store-related costs and about GBP 3.3 million from other areas of savings, some of which is property related, some of which is lower depreciation. We’ve also seen lower utility charges this year. Those sorts of areas are all helping to keep the business’s cost base as efficient as possible.
And CTD, I’ve mentioned a couple of times, has been treated below the line in FY25 as it comes back into our core financials this year in FY26. That will add approximately £11 million of cost to the group’s cost base. Turning next to adjusted net cash, the operating cash flows for the business have increased this year. We’ve seen £15 million of cash generation, and that in itself has been supported by higher levels of profits. Working capital is actually a very modest outflow. That in itself is driven by slightly higher levels of receivables in the form of trade credit, where I’ll talk to you in a bit more detail. We are having a bigger push in terms of trade credit across the group. The CTD business represented £5.4 million of cash outflow this year.
Lots of that is one-off in nature, and I’ll actually come on to the P&L impacts of CTD in a couple of slides’ time. Tax paid in the year is actually relatively modest due to some statutory losses that we saw in FY24, which in themselves were IFRS 16 related. CapEx for the year for the group was GBP 5.5 million. GBP 2.8 of that was on a new warehouse that we’ve opened, and I’ll talk to you in more detail. Around GBP 2 million was accrued in terms of store investments, and then the remainder was on IT projects and other sort of similar kind of initiatives. Dividend outflow for the year at GBP 3.9 million.
That’s the final from FY24 and the interim dividend from FY25, all of which brings us to a net cash position of GBP 7.4 million, down GBP 1.3 million year on year, but still in a net cash position and still representing a robust balance sheet. So turning next then to strategy and the updates on the key areas, we have a very clear strategy for the business supporting our delivery of our goal of Mission 365. And the way this schematic should be interpreted is the first four blocks across the page are really all about growing sales. The first two on the left-hand side are all about our customer offer and the products that we choose to focus on, our product specialism. And then on the right-hand side, the key customers we serve. Consumer, in essence, is homeowner.
And trade, the key point here to note is trade is a very, very broad church, and we’ll talk about some of those different kind of trade customers as we go through the presentation, all of which is underpinned by three supporting pillars: environmental leadership, very important to us; top people, top services, all about our world-class customer service credentials; and then operational and digital excellence, which reflects some of the investments that we plan to make in key enablers of the strategy. On then to what we call the road to 365. So this is our landing, our flight path to get to our goal of GBP 365 million with the sales. We’ve very clearly identified five key areas of opportunity for us, which we believe will take us successfully to our goal.
CTD, since we acquired it, has been added into the B2B element of the chart here, and we actually expanded our ambition in that space off the back of the CTD acquisition. But we’re 18 months on now from when we first shared this with shareholders. And as I mentioned at the start, we’ve delivered GBP 296 million with the sales this year. That’s a new record year for the group. We’ve successfully celebrated four years out of five record years across the group in the last five years, and we’re now 40% of our way to Mission 365. So I’ll talk to each of those five specifically on the next few slides.
So in terms of category expansions, we feel we’ve made good progress in the year in terms of category expansion, but we do also recognize that there is still more to do in the space and certainly a lot more opportunity to come across the group, and particularly in Topps Tiles, where we’re very focused here. We now feel Outdoor and LVT Luxury Vinyl Tiles actually are really part of the core operations of the group, and both are actually performing quite well across the business. They both deliver sort of material levels of volume. Other categories are now launched, and they’re launched in all of our Topps Tiles stores.
Sales, though, do remain quite modest today, and it’s an area where we intend to push much harder, particularly in areas like marketing, to make sure customers really understand that we sell these categories, and also colleague training to make sure we can do a great job of servicing our customers’ needs. Sales for the year have grown by around 12%, and we do consider all of that to be incremental to the business. And as a result of our sourcing gains, actually, we’ve actually managed to generate a 20% increase in gross profit for the year. Turning next to Topps Tiles trade digital experience, trade has been a very key area of success for the group as a whole, and particularly in Topps Tiles. And within that, our digital strategy for trade has been working very, very well, we feel. We’ve relaunched the trade website this year.
We’ve significantly improved the experience for traders, so much simpler registration, much clearer pricing as soon as you come on the website, and as part of the new website functionality, we’ve now also got things like single basket checkout, which really helps to drive convenience even further. We launched in the year a new customer engagement platform. We launched that in the second half of the year. This represents a really significant step forward in our ability to communicate with our trade customer base, and we’re starting to really push on with some of the opportunity that presents. Trade credit, I mentioned on the cash flow page, trade credit has been an area of growth and will continue to be. We’ve actually seen a 40% increase in trade credit in the Topps Tiles part of the business this year.
It still remains relatively modest overall and is really only, as we see it, for our sort of largest multi-operative trade customers, but where it’s required, it is an important hygiene factor for those trade customers. Yeah, we’ve seen a 40% increase in those sales this year, but remaining relatively modest overall. Our trade club has been completely rebranded and relaunched this year, which in turn supports our non-digital activity such as trade nights in stores as well. Still remain very, very important, some of these sort of non-digital activities for our trade customers. We’ve got a trade app development well underway now. We plan for that to launch in the second half of the year we’re now in FY26.
That again will offer significant further steps forward in terms of trade experience and our marketing capability, particularly in terms of our ability to deliver things like push notifications to our trade base. In terms of financial performance this year, our financial statistics, trade traffic actually increased 66%, which we’re very, very pleased with. Trade digital sales increased by 70%, admittedly from a low base, but nevertheless very good growth. But overall, trade in Topps Tiles grew by 13.3%, which was a very significant outperformance across the whole business. And we now have 152,000 active customers. That’s trade customers that have shopped with us in the last 12 months. And trade, as I mentioned, is now 69% of overall sales in Topps Tiles. So, onto the B2B, business-to-business part of the group, we identified this as part of Mission 365 as a significant area of opportunity.
Each of our four trade brands listed on the bottom of the slide here has a role to play. We see lots of opportunities in selling to larger contractors and particularly multi-operative customers. Prior to the CTD acquisition, our sales in this space were probably somewhere between £10 and £15 million. That would have been the Parkside business, and also we had a Topps Tiles contract sort of direct selling-based team. Post the acquisition of CTD, this is now a £40-£45 million part of our operations. Parkside has actually performed very well in the year. They’ve grown sales. They’ve moved into profit for the first time. They’ve actually delivered in the region of a 5% net margin as well, which has been great to see, and we’ve formed a partnership with Wren Kitchens as well. We’ve been working on that for probably a little over a year.
We now supply a Topps Tiles branded curated offer to Wren Kitchens. It’s available in all of their showrooms. We fulfill that through our branches, so Wren don’t get involved in the physical side of the product at all. Remains relatively modest today, but we do see that as a key opportunity moving forward as well and another opportunity to grow our B2B credentials. Turning to the right-hand side of the page then with the CTD business, as I mentioned, we acquired about 15 months ago. We feel we’ve made some really good progress in the second half of the year, but by the same token, we’re also accepting we’re not where we wanted to be right now, and we are still working very hard and very rapidly to bring this business to where we do want it to be.
So the direct selling teams, which is really across the architectural and designer sector and also national house builder, the direct selling teams are now integrated into our core commercial operations. That part of the business is actually working very well. As I mentioned, our warehouse and IT migrations have been completed. So the business now operates on Topps Tiles core systems, which has really helped us move forward. The CMA disposal process has been hard, and it’s been quite complicated because of the number of parties that needed to be involved. But the final of the four stores is imminently due to be disposed of, and that will then completely end the CMA involvement in the business. And post the completion of those disposals, we will have retained 22 stores. Those stores are delivering like-for-like growth. They have been consistently for the last six to eight months.
The financials for the year is quite a tough picture. Actually, there’s been quite a lot of disruption here. So the CMA process in terms of advisory costs will have cost us somewhere in the region of GBP 2 million across the year. We’ve had about GBP 3.2 million of one-offs. About GBP 1 million of that probably is non-cash, but this has been dealing with a lot of legacy type contracts and agreements that were in place and one-off activities we needed to get completed. And that leaves about GBP 1.7 million from trading operations, much reduced over the course of the second half of the year. But as we start the year, FY26, the CTD business is still generating a modest level of trading loss, and we have a very, very clear plan supported by that like-for-like growth to get the business into profit in 2026.
And the strategic vision for the business absolutely remains. So CTD gives us an offer for a large contractor customer base and also presents participation in the national house builder sector, which we were not involved in at all prior to this acquisition. Turning next to Pro Tiler Tools. Pro Tiler Tools has been a huge success story for the group since our acquisition of the business just around, well, about three and a half years ago now, actually. During the course of the year, we relocated them into a completely new facility. They’ve become very constrained in their existing facility. We moved them into a new 140,000 sq ft facility just off the M1, which is actually shared with the CTD side of the business now, so both co-located under one roof. But in doing so, we effectively trebled the amount of cube available to the Pro Tiler Tools business.
We’ve really seen the benefit of that come through in the second half as sales have again stepped on to new levels, and like-for-like rates of growth have actually accelerated over the second half as well. We’re very, very pleased with that decision and that activity in the year. The new site, without question, has the capacity to allow us to deliver our Mission 365 target of GBP 50 million of sales for Pro Tiler, and we’re rapidly moving to that level. The business, as I mentioned, continues to expand very, very rapidly. The team is developing to feed the growth of that business, and overall operations are in excellent shape. This year, we’ve also delivered a 9:00 P.M. cutoff for customers of Pro Tiler. Most of our competitors, in all honesty, struggled to get past the midday, really.
So as a professional tiler or a professional builder, you can go home and order up to 9:00 P.M. at night for next day on-site delivery, which is pretty much unrivaled amongst the competitor set. Financials, as I mentioned, very strong growth in the year. And actually, you can see the acceleration coming through. So in the first half, the business grew by 17%. In the second half of the year, it grew by 27% once we had that additional operational capacity. The business is now three times the scale when we purchased it, delivering GBP 35 million a year. When we purchased it, they were doing GBP 12 million worth of sales. Profit is actually broadly flat year on year in Pro Tiler, which in itself, I actually think, is a very good success story because we’ve taken on the additional overhead of the increased warehouse capacity.
What you might normally expect is for the performance to step back a little before it steps forward, but we’ve actually managed to stabilize numbers across the year, which has been great. And the exit rate for the business is now very close to our target of an 8% net margin. So an excellent year for Pro Tiler. As an acquisition, this has created lots of value for shareholders over the last three years. The Tile Warehouse, we’ve also seen very good continued progress with the Tile Warehouse business. It’s now recognized actually as the fastest growing digital tile specialist in the UK market, which has been excellent. The key KPIs are already coming through in delivering. So traffic is up 20% across the year. Conversion rates are up 33% across the year. And ATV also delivering growth across the business. Sales for the year now at GBP 3 million.
So it’s the smallest part of our operations, but grew by 82% year on year. So we’re still very optimistic about where Tile Warehouse can get to over time. The business did recognize a modest level of trading loss in the year, but our projection is for the year we’ve now started FY26. This business will come into break-even and possibly a modest profit in the second half of the year. It remains a key aspect of Mission 365. We’ve said we think we can deliver GBP 10 million to GBP 15 million of the sales here, and we’re growing very rapidly. Final slide from me then. Just in summary, Mission 365, we still very much feel this is an exciting goal for the business. And when combined with our ambition of 8%-10% net margins, this should be capable of driving a meaningful shift in our profits over time.
I’m going to pass you on to Alex now, who is our new chief exec. A very warm welcome to her in these sessions, and she will share with us her first impressions of the business and her key areas of focus. Thank you. Thanks, Rob. It’s great to meet you all today. I put a few slides together, an introduction, my first impressions, and priorities for the coming year. Starting with my experience, I have an international background in multi-site retail and B2B. In my last role in BP, I was divisional CEO of Convenience and Mobility for Europe and Southern Africa across 15 markets with 9,000 service stations, 3,500 shops, and a material B2B business. I’ve got experience in developing and executing sustainable growth strategies, including in this retail service station business.
And the three value drivers that drove this growth are very relevant to Topps, in my view. So firstly, driving footfall by becoming a destination of choice by expanding into new categories. Secondly, driving revenue through customer loyalty and increasing personalization. And thirdly, creating stickiness through B2B contract wins and key account management. Data was central to revenue growth and cost efficiency, both of which then increased the bottom line. So another aspect of my experience I wanted to pick out is in digital and data, built over more than 15 years, including when I was Chief Marketing Officer for BP’s global retail business. So one of the things my team did was to launch BP’s first offer and payment platform, which enabled payment at pump, click, and collect, in-app personalization, GPS, and later EV charging.
We launched several new loyalty programs across the world, which drove both membership numbers and lifetime value, with customers on the app spending 10 times as much. I’ve led relaunches of B2B and consumer websites, most recently a National Express, to improve conversion rates and ATV. So I see a number of opportunities in Topps to accelerate digital and leverage customer and operational data to drive profitable growth. So just a bit about my background. And I joined Topps for three reasons. Firstly, it’s got a great purpose that really resonates with me. Secondly, there’s the growth potential supported by a strong balance sheet. And I could see how my experience was relevant to this next phase of growth. And then thirdly, the culture of the organization, which I’d describe as collegial, warm, customer-focused, and entrepreneurial. So that culture also attracted me.
So what have I been doing since I joined 10 weeks ago? Well, I’ve spent a lot of time in the business, as you’d expect, meeting all stakeholder groups. I met a large number of our colleagues in nine cross-country conference roadshows, which was an absolutely wonderful opportunity to meet many people really quickly. And I followed this with working in-store, visits to over a dozen Topps and CTD stores, visits to our new Parkside architect and design collaboration space in London, and meeting the teams at Pro Tiler. I also met with several key suppliers at Europe’s largest tile exhibition in Bologna, which was absolutely fascinating, and I have to say quite a lot of fun as well. And I’ve had time with shareholders, understanding where the opportunities are and listening to their thoughts and views. Further to that, I’ve been busy with CFO recruitment.
A few weeks ago, we recruited an excellent Interim CFO, Rob Swails, who will help deliver the momentum we need over the next six months. Until recently, Rob has been Group Commercial Finance Director at Pepco. I’ve also been busy recruiting a new permanent CFO, and the group was pleased to announce this week that Caroline Brown will be joining us in spring next year. Caroline is currently the Group Finance and Investor Relations Director at Watches of Switzerland. Previously, she was Group Finance Controller at Next and held senior finance positions at Boots, so there’ll be an orderly transition from Rob to Caroline next calendar year, so what about my initial observations? Well, my first impressions are positive, so let me start with the strengths I see. Topps Tiles has clear market leadership, and its product authority and quality is second to none.
In my view, our store colleagues are experts who know our tiles and essential ranges inside out, and they offer guidance our competitors simply can’t match. I’ve been in store, and I’ve seen it for myself, but it’s not just in Topps Tiles. In Parkside, we’re the partner of choice for world-famous brands like Nando’s, Hilton, Starbucks, Harrods, and most UK airports. I mean, it’s just something that when you’re outside the organization, you’re not an investor, you probably just don’t know, and I was astounded by that when I was doing my research into the company. This is real authority. Pro Tiler is the de facto online specialist for the professional tilers’ community. I mean, it’s a clear destination for professional tilers, and in CTD, we’re already serving national house builders like Bellway, Miller, and Bloor Homes, so this expertise that we have is clearly recognized by customers.
For example, this year, Topps Tiles has scored 4.97 stars across almost 50,000 Google reviews, which is really impressive, and this kind of customer feedback is replicated across the group in all our brands, and I see that as a really important cornerstone for any growth strategy, so the growth potential that drew me to Topps on the outside is confirmed on the inside by the number of opportunities the teams are getting after, and this has led to real progress in 2025, building in the second half, so moving then to the opportunities I see, and these are then folded into the priorities I have for 2026. Our first priority is to ensure CTD and Tile Warehouse are sustainably profitable in 2026. On CTD, I’ve spent time with the team and in stores, as I mentioned, and it’s a good strategic opportunity for us.
It gives us access to a customer group that we couldn’t access otherwise, and I’m impressed by the energy, the knowledge, and the commitment of the team, not least their resilience through the CMA process, and my focus now is on realizing the opportunities to grow and continuing the momentum demonstrated in the last few months. Our second priority is to accelerate digital and unlock more value from our customer data. I’m especially excited to see the impact of our trading app, to use CRM more extensively to encourage customer behavior and to continue to improve the productivity of our websites. In 2026, we’ll also move our legacy systems onto a new cloud-based ERP, and this will give us better workflows, much stronger performance, and the ability to scale. It also lays the foundation for a new end-to-end data and analytics platform.
So there is much more to come in this space. Our third priority is to cement Topps Tiles as the destination of choice for any hard-surface project, which is now an addressable market of GBP 2.1 billion. The team is hyper-focused on sales excellence, driving traffic online and footfall in store, improving conversion rates, and also driving stronger basket value by selling more essentials alongside the coverings and clearly highlighting the benefits and features across our pricing ladder and the new product categories, so encouraging the trade-ups. The experience of our store teams, our trade approach, and our digital plans are all critical in underpinning this third priority. So fourthly, we’ll focus on delivering against our group trade strategy, using our portfolio of brands in a really targeted way to win in every customer segment: commercial, house building, contractor, and sole trader. So our go-to-market strategy is twofold.
It’s about inspiring property decision-makers, whether they’re commercial architects, homeowners, house builders, landlords. So inspiring them with our ranges and then helping the trades and DIY customers to get the job done. And the scale and breadth of the group underpin this dual approach. And finally, all of this is directed at driving sustainable, profitable growth. We’ve made substantial progress in delivering 40% of our 365 revenue target. And with GBP 9.2 million profit in 2025, we’re 12.5% of the way to our net profit goal. So as part of our annual strategy refresh in Q2, we’ll be looking to ensure each business has a clear flight path to the 8%-10% net margin target. And building on the theme of creating a destination and the power of differentiated brands and product, this week we announced the acquisition of the Fired Earth brand out of administration.
The deal includes the brand, website, and stock worth an estimated GBP 2.5 million. Fired Earth was established in 1983 and is a highly respected brand. It’s renowned for its premium design credentials. It’s a strong strategic fit for Topps, adding a premium brand to our offer, and it expands our addressable customer base, strengthening our proposition to homeowners, house builders, and trades, and it also accelerates our digital penetration, so this acquisition also provides strategic opportunity, both in shaping Fired Earth’s future direction and in unlocking ways for Fired Earth to enhance value across the Topps group, and I’m looking forward to sharing more details of our plans later in the year, but in terms of immediate next steps, the website has remained open for browsing during administration, and we expect it to be fully transactional very soon, so moving now to current trading and outlook.
Group revenue, excluding CTD, remains in growth over the first nine weeks, with sales of 3.3% year-on-year and with Topps Tiles at 2% like-for-like. Sales were moderated slightly due to weaker consumer confidence, perhaps due to people waiting to see what the budget brought, but we’ve got tight control of costs and delivery. The government budget measures were in line with our expectations. CTD stores are delivering consistent like-for-like growth, and we’re confident of delivering a profit in CTD in full year 2026. The balance sheet remains strong, as Rob mentioned. We have our GBP 30 million banking facility committed until October 2027, and we’re confident of a further year of progress, both financially and strategically, and the business remains well-positioned and on track to deliver Mission 365 over the medium term.
So that concludes the formal part of the presentation, and I’d now like to open it up to any questions you’ve got for either Rob or me. And I can see we’ve already got some coming through, so that’s great. One second. Yeah. Okay. So yeah, thanks, Alex. That’s great. And we’ve had three questions come through. Let me sort of deal with those, I think, because the first two are both about sales, really. So the first question is about the revenue uplift potential from combining trade digital capabilities with B2B platforms. I mean, I think the answer to this question. I’ll refer you back to Mission 365. We’ve got a really clear goal for the business. We’ve laid out where we think the opportunity is as clearly as we possibly can. I mean, Pro Tiler is obviously all digital. Tile Warehouse is all digital.
We talk specifically about targets for Topps Tiles trade digital growth. So I think there is no other answer other than the one that’s sort of on the page around Mission 365. And obviously, Alex will update more on that journey as we go forward from here. The second question is similar in a way. It’s also about sales. It’s asking about what rate can we scale coverings from sort of the category extensions, really, to which, again, I think the answer has to be we’ve laid out a really clear target for that as part of Mission 365. We’ve said we think category extensions can be between GBP 25 million and GBP 30 million. And that was achieved by us gaining a sort of broadly a 5% target of our estimations of each of the size of those sort of sub-markets, if you like.
And again, we’ve said this year we’re probably at about GBP 12 million of sales. I think it’s a good start, was the wording I used, but actually, we also recognize there is more to do. So we’ll be keen to sort of push on in those areas. But GBP 25 million-GBP 30 million is the target as part of Mission 365. Yeah. And I just add to that, Rob, that is one of our key focus areas. So one of our priorities is about sales excellence, and that includes making sure we are really expanding into that 2.1 billion of addressable market, which is basically double what it was when it was just tiles, now that it’s all hard coverings. So this is a top priority for us. Yeah. Great. Thanks, Alex. There’s then a question, sort of three-pointed question, really.
One was about sort of things that Alex is looking at. Well, I think Alex has covered that very clearly in her slides. There’s a question about the average level of net debt. I assume this is referring to the year we’ve just started. I would refer you back to the notes we’ve just covered on the year just gone, actually. So we started the year with net cash. We did run a level of net debt during the year and ended the year with net cash. The big difference this year will be, firstly, I think we’ve obviously just acquired the Fired Earth business. That’s a GBP 3 million cash outflow. But we’d also expect to see a significantly reduced level of cash outflow in terms of CTD, which is quite a big drag on our cash this year. We are confident our business will move back into profit.
So that should disappear completely from the cash flow. Beyond that, it will be down to the sort of underlying performance of the business, really. So I’m not sure there’s much else to add in terms of a net debt sort of. And we wouldn’t give forecasts on any of the sort of key financial numbers for the year ahead. And then there’s a couple of questions, actually, from different people, which, if combined, are about sort of the future of tiles, really, in essence. There’s a question about sort of structural decline in favor of paneling. And there’s a question about are people still buying tiles. Well, very clearly, I think people are buying tiles. The market is quite poorly researched in the U.K.
Probably the best number we would look to, as a sort of really quite robust measure, I think, is Barclaycard produce a monthly analysis of spend across the UK, and Barclaycard can probably account for about 50% of all spend across the UK between both Barclays merchant services card acquiring and Barclaycard itself. And the number for the year, they then subdivide the market, and one of the key categories is home improvement and DIY spend. Their analysis would show that the market declined by 2% overall last year or across our financial year, which is why we are confident this is a market-beating level of performance. Beyond that, of course, we can see changes in the tile market. Tiles are getting larger. We’re clearly increasing the scale of our large tile offering. We’re now talking about sort of XL, double XL, and slab format.
They’re all markets we’re very keen to pursue and make sure we’re really offering the right choice for our customers over time. But clearly, tiles will remain a very big part, I think, of home improvement projects in the U.K. There’s a question about paneling. Well, again, we’re in paneling. So paneling can mean large-format tiles, so 2.4-meter porcelain panels. It can also mean shower panels or plastic and acrylics. We have those as part of our offer now. So our key is to make sure we stay very, very relevant for customers, and we’ve been doing that for a long time. What else have we got here? Alex, there’s a question about branches. I mean, obviously, we’ve done some work historically in terms of the store network to make sure we sort of felt we were broadly right-sized.
Do you want to just talk to sort of your thoughts in terms of branch network? Yeah. I mean, as part of any retail business, looking at the portfolio that we have is a constant piece of work that we do. With rising inflation, it’s especially important. So last year’s budget inflation costs are now full year in 2026, plus the 4.1% minimum wage increase in this budget. And so it’s clearly something we need to look at is those stores that are at the bottom end of a tail, as there always is in retail, a tail of sites. Are they still clearing the bar and contributing to the progress towards the net profit margin that we’re aiming for, which is 8% plus in Topps Tiles as it is across each of our businesses?
Added to which we’re looking at digital penetration and how that changes the need for the physical store, that changes the economics as well. So yes, it’s something we’re constantly reviewing. And meanwhile, on CTD, we’re looking at adding more because part of this CTD model is selling into house builders and then making sure the execution on the ground is supported for their contractors and subcontractors that they can actually get access to the products. So it’s a constant assessment. And in Q2, when we do our strategy refresh, it’s certainly something we’ll be looking at. Great. Thanks, Alex. And then there’s a question on Fired Earth as well. So has the purchase of Fired Earth changed the strategic direction of the business, or at least back to a store portfolio model given the clear plan and successive trade sales? Probably one for you, I think, Alex. Yeah.
Our strategy, as I talked about it, it’s this dual-pronged strategy of inspiring the property decision-maker, the homeowners, and sometimes the decision is made by the trade, but quite often, it’s the person occupying the space that’s making the decisions about the tiles, and so it’s a dual-pronged strategy of both making sure we’re inspiring property decision-makers and then supporting anyone who’s doing the actual job, whether that’s DIY or trade, in all of the essentials, trims, grout, everything they need to actually get the job done, and so the Fired Earth acquisition is absolutely in line with that because it’s about a fantastic brand that really caters into the premium end of the market, and a single brand like Topps can cover so much, but I think at the very premium end of the market, it enables us to really sort of access a new customer group.
And so it’s absolutely in line with strategy, and I’m looking forward to sharing more details about our plans later in the year. Thank you, Alex. I think that really we’ve addressed, I think, all of the questions that have been asked this morning. So yeah, hopefully, everyone has found that a useful session today. As I said, this will be my last session. So I am signing off. It’s been a wonderful business to be part of for the last 18 years. Alex has now really got up to speed, actually, over the last eight, 10 weeks. And I wish her every success taking the business forward. So Alex, over to you. Good luck with everything, and thank you very much. Thank you, Rob. I think we all very much appreciate your leadership over the years and wish you all the best. Thank you. Thank you. Thank you, everyone.
Goodbye. That’s great. Well, Rob, Alex, thank you very much for updating investors today. Can I please ask investors not to close the session? As you know, we automatically redirected to provide your feedback in order the management team can better understand your views and expectations. Half the management team of Topps Tiles PLC. We’d like to thank you for attending today’s presentation, and good morning to you all.
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