Ford Motor Company (NYSE:F) CEO Jim Farley announced via tweet today, "it's time," announcing that the F-150 Lightning "strikes" on April 26th at 1:30PM ET. Ford also added a countdown clock to its website along with the announcement.
Last month, Ford confirmed the final EPA-estimated battery range for F-150 Lightning. The truck's range on a single charge is between 230 miles and 320 miles, depending on trim level and battery pack.
The automaker will mark the launch with an event at the Rouge Electric Vehicle Center in Dearborn, where the electric truck is assembled.
Pricing for the electric F-150 starts at just under $40,000 for the work truck version, excluding destination charges. The base MSRP for the Platinum model is $90,874. These prices do not take into consideration federal incentives for electric vehicle buyers.
However, if you haven't already pre-ordered, Ford isn't even letting you put your name on the list at the moment. Ford had previously said the F-150 Lightning would begin deliveries sometime this spring and stopped taking deposits on the truck in December after receiving 200,000 reservations ahead of launch.
The American automaker has already taken steps to prevent dealers from jacking up prices and to keep buyers from quickly reselling them to the highest bidder, but the supply will likely be tight. Ford is already making moves to double the annual production capacity of the Lightning to 150,000 units per year, a target it expects to reach sometime next year.
By Michael Elkins