In the face of a tough macro environment for China's beauty industry, Yatsen Holding Limited (NYSE: YSG) reported a decline in its second quarter total net revenues for 2024. CEO Jinfeng Huang outlined the company's performance and strategies during the earnings call, noting a 7.5% year-over-year (YoY) decrease in revenues, which aligned with revised expectations. Despite the overall downturn, Yatsen saw an increase in Color Cosmetics brand net revenues and a rise in gross margin. The company also reported a narrowed net loss margin and detailed plans to enhance product offerings and channel strategies to improve its financial position for the remainder of the year.
Key Takeaways
- Yatsen's total net revenues fell by 7.5% YoY to RMB794.5 million.
- Gross margin improved to 76.7%, while the net loss margin was reduced to 10.8%.
- Color Cosmetics brand net revenues increased by 11.4% YoY.
- Research and development expenses rose to RMB29.7 million, supporting the opening of a new R&D center in Shanghai.
- Yatsen expects Q3 2024 total net revenues to range between RMB646.3 million and RMB718.1 million, indicating a potential YoY decrease of up to 10%.
Company Outlook
- Yatsen plans to launch new skincare and color cosmetics products in the latter half of the year.
- The company is set to expand into more TV channels as part of its growth strategy.
- Focus will be on optimizing cost structure, channel mix, and product development to recover losses.
Bearish Highlights
- Total retail sales in China's beauty industry dropped by 1.2% YoY.
- Online beauty sales remained subdued.
- Operating loss for the quarter stood at RMB135.2 million, with a loss margin of 17%.
Bullish Highlights
- Color Cosmetics brand net revenues saw a notable increase of 11.4% YoY.
- Net loss decreased by 21.2% to RMB85.5 million.
- The company maintains a strong liquidity position with RMB1.58 billion in cash, restricted cash, and portfolio investments.
Misses
- Net revenues for the quarter fell short of the previous year's figures, reflecting a challenging economic landscape.
- Skincare brand net revenues were flat, indicating stagnation in a typically robust segment.
Q&A Highlights
- Yatsen will continue to invest in brand building and R&D for sustainable growth.
- The company's promotion strategy for the second half of the year includes optimizing channel and product mix to achieve profitable revenue growth.
- Yatsen's management expressed confidence in the company's strategic initiatives to balance revenue growth with profitability.
In conclusion, Yatsen's Q2 2024 earnings call presented a mixed picture of challenges and strategic responses in a difficult market environment. The company remains focused on leveraging its R&D advancements, product launches, and channel expansion to navigate through the current economic headwinds and position itself for future profitability.
InvestingPro Insights
In light of the recent earnings report from Yatsen Holding Limited (NYSE: YSG), a deeper dive into the company's financials and market performance reveals several key insights. According to InvestingPro data, Yatsen has a market capitalization of 393.94 million USD, which is critical to understanding the company's size and market value. Despite the challenges outlined in the article, Yatsen boasts an impressive gross profit margin of 74.37% for the last twelve months as of Q1 2024, highlighting its ability to maintain profitability at the gross level.
Moreover, the company's stock has experienced a large price uptick of 32.89% over the last six months, suggesting a significant market recognition of its potential or recovery. This is particularly noteworthy given the overall negative sentiment in the market and could indicate investor confidence in Yatsen's strategic initiatives.
InvestingPro Tips further enrich our understanding of Yatsen's position. The company holds more cash than debt on its balance sheet, which is a strong indicator of financial stability and provides flexibility in operations and investment. Additionally, Yatsen's liquid assets exceed short-term obligations, underscoring the company's ability to meet its short-term liabilities and potentially invest in growth opportunities without undue financial strain.
For readers interested in a more comprehensive analysis, InvestingPro offers additional insights and tips, which can be found by visiting Yatsen's page on InvestingPro. There are a total of 13 additional InvestingPro Tips available that provide further depth into Yatsen's financial health and market performance, which could be invaluable for investors looking to make informed decisions.
These insights and data points offer a clearer picture of Yatsen's financial health and market position, which are essential for stakeholders to understand in the context of the company's reported Q2 2024 earnings and future outlook.
Full transcript - Yatsen Holding (YSG) Q2 2024:
Operator: Ladies and gentlemen, good day, and welcome to the Yatsen Second Quarter 2024 Earnings Conference Call. Today's conference is being recorded. At this time, I would like to turn the conference over to Irene Lyu, Vice President, Head of Strategic Investment and Capital Markets. Please go ahead.
Irene Lyu: Thank you, operator. Please note the discussion today will contain forward-looking statements relating to the company's future performance, and are intended to qualify for the safe harbor from liability as established by the U.S. Private Securities Litigation Reform Act. Such statements are not guarantees of future performance, and are subject to certain risks and uncertainties, assumptions and other factors. Some of these risks are beyond the company's control, and could cause actual results to differ materially from those mentioned in today's press release and this discussion. A general discussion of the risk factors that could affect Yatsen's business financial results is included in certain filings of the company with the Securities and Exchange Commission. The company does not undertake any obligation to update this forward-looking information except as required by law. During today's call, management will also discuss certain non-GAAP financial measures for comparison purposes. Please see the earnings release issued earlier today for a definition of non-GAAP financial measures and a reconciliation of GAAP to non-GAAP financial results. Joining us today on the call from Yatsen's senior management are Mr. Jinfeng Huang, our Founder, Chairman and CEO; and Mr. Donghao Yang, our CFO and Director. Management will begin with prepared remarks, and the call will conclude with a Q&A session. As a reminder, this conference is being recorded. In addition, a webcast replay of this conference call will be available on Yatsen's Investor Relations website at ir.yatsenglobal.com. I'll now turn the call over to Mr. Jinfeng Huang. Please go ahead.
Jinfeng Huang: Thank you, Irene. And thank you, everyone, for participating in Yatsen's second quarter 2024 earnings conference call today. I will start with an overview of the macro environment and our key financial metrics before moving on to the strategy, brand and quarter update. China's beauty industry has a subdued second quarter, with the 618 Shopping Festival falling short of expectations. According to the adjusted data published by China's National Bureau of Statistics, EANTiM retail sales rebounded in May, likely due to the early start of the 618 Festival and the cancellation of [indiscernible], followed by a significant year-over-year decline in June. For the full second quarter, total retail sales decreased by 1.2% year-over-year, lagging the overall market. Our total retail sales of consumer goods grew by 2.7% year-over-year. In addition, online beauty sales remained muted. While Tmall and Douyin combined beauty sales recorded year-over-year growth in the second quarter, the growth rate was significantly lower than in the prior year period. The profit performance of China's beauty market impacted our revenue, Yatsen to revise our revenue guidance in July. Total net revenues for the second quarter were RMB794.5 million, reflecting a 7.5% year-over-year decline, in line with our revised expectations. Net revenues from our Skincare brands were basically flat year-over-year, while combined revenues from Galénic, DR. WU and Eve Lom grew by 5% year-over-year. Color Cosmetics brand net revenues increased by 11.4% year-over-year, primarily due to the ongoing strategy transformation of the Perfect Diary brand. The flagship product line, the Biolip Essence is performing well as the brand continues to build its new product lineup. On the profitability side, our overall gross margin increased to 76.7% from 74.7% for the prior year period, thanks to an increased contribution from high gross margin products. Our net loss margin also narrowed by 1.9% points to 10.8% from 12.6% for the prior year period. Our non-GAAP net loss margin, however, increased to 9.4% from 5.4% in for the prior year period. The year-over-year increase in our non-GAAP net loss margin was mainly due to higher channel trapping expenses as a result of Douyin's growing contribution to sales and our investments in marketing events to see brand equity in the strength in the second quarter. Given the challenges in the industry and where we are in our strategy transformation plan, we will remain focused on our channel mix and optimizing our cost structure to reduce losses for the remainder of the year. Meanwhile, we will maintain our investments in brand building and R&D to pursue a sustainable growth path. Our Skincare brand delivered another steady performance during the second quarter, Biolip not only by our new products, but also by an increasingly diverse and expenses for the quarter. These loans renewable shipment oil gained a significant visibility on the Douyin platform after being featured in a [indiscernible] live streaming room, successfully boosting the product revenue contribution. Galénic also experienced growing sales from its review [indiscernible] recuperating micro mask. Our Color Cosmetics brands also continued to develop and launch standout products in the second quarter, focus on introduced household products, including the translucent wearing long wear cushion foundation, while Little Ondine brought the [indiscernible] pen and [indiscernible] compact powder market. Also, Perfect Diary Biolip Essence lipstick category the Gold Award in the Beauty and Personal Care Category as the iColor award, showcasing our effective brand repositioning and a curing hero product. The second quarter also included a host of brand-building opportunities across our brand portfolio, we made -- Yatsen participated in the 2024 China Conference of Cosmetics Science and Technology as well as the related 15th Academic Symposium. During the event, the press releases a scientific research report unpowered in collaboration with the China Association of Fragrance, labor and cosmetic industry and the region hospitals of Shanghai Jiaotong University School of Medicine. On the Skincare brand, Galénic held a major brand event in Bali in collaboration with GQ, featuring several actors and the KOLs. Galénic also announced swimming world champion, Ms. Zhang Yifei, as its new brand ambassador during the quarter. Furthermore, DR. WU participated in the 13th Asia Dermatological Congress, the most widely attended and representative event in the field of dermatology in Asia, focusing on Asian skin's unique, anti-aging needs. DR. WU collaborated with top industry experts to present the latest advancement in anti-agent shipments and demonstrates new to retinal anti-wrinkle firming serum efficacy. So, before I wrap up and update on R&D, I'm proud to share that on May 28, the Yatsen Global Innovation R&D Center was officially inaugurate in Shanghai, marking and first global R&D hub for a national beauty brand. With nearly 4,000 square meters of R&D space, the better successful completion and operational launch will provide robust support for Yatsen's product development and technological advancement. In conclusion, the second quarter was challenging from a macro perspective. We will remain focused on the factors we can control, driving continued improvement in our loss margin through cost and efficiency optimization, while impacting our channel mix and advancing product development. With that, I will now turn the call over to our CFO, Donghao Yang, to discuss our financial performance. Thank you, everyone.
Donghao Yang: Thank you, David, and hello, everyone. Before I get started, I would like to clarify that all financial numbers presented today are in renminbi amounts and all percentage changes refer to year-over-year changes, unless otherwise noted. Total net revenue for the second quarter of 2024 decreased by 7.5% to RMB794.5 million from RMB868.6 million for the prior year period. The decrease was primarily due to 11.4% year-over-year decrease to net revenues from Color Cosmetics segment. Gross profit for the second quarter of 2024 decreased by 5% to RMB609.4 million from RMB641.6 million for the prior year period. Gross margin for the second quarter of 2024 increased to 76.7% from 74.7% for the prior year period. This increase was primarily driven by an increase in sales of higher gross margin comp. Total operating expenses for the second quarter of 2024 decreased by 4.1% to RMB744.6 million from RMB776.7 million for the prior year period. As a percentage of total net revenue, total operating expenses for the second quarter of 2024 were 93.7% as compared with 90.5% for the prior year period. Fulfillment expenses for the second quarter of 2024 were RMB51.2 million as compared with RMB68.3 million for the prior year period. As a percentage of total net revenues, fulfillment expenses for the second quarter of 2024 decreased to 6.4% from 6.8% for the prior year period. The decrease was primarily due to an increase in overall average selling price of our products as well as further improvement in logistics efficiency. Selling and marketing expenses for the second quarter of 2024 were RMB544.7 million as compared with RMB542.8 million for the prior year period. As a percentage of total net revenues, selling and marketing expenses for the second quarter of 2024 increased to 68.6% from 53.2% for the prior year period. The increase is primarily due to increased investments in the Douyin platform, in line with the growing revenue contribution from Douyin as well as our investments in new product launches and building brand equities across our portfolio. General and administrative expenses for the second quarter of 2024 were RMB119.1 million as compared with RMB149.7 million for the prior year period. As a percentage of total net revenue, general and administrative expenses for the second quarter of 2024 decreased to 15% from 17.4% for the prior year period. The decrease was primarily attributable to a reduction in service conversations as a result of the reversal of recognized share-based compensation expenses due to the forfeiture of unvested awards granted to certain former employees. The Research and development expenses for the second quarter of 2024 were RMB29.7 million as compared with RMB25.9 million for the prior year period. As a percentage of total net revenue, the research and development expences for the second quarter of 2024, increased to 3.7% from 3% for the prior year period. The increase was primarily attributable to the commencement of operations of our global innovation R&D center in Shanghai on May 28, 2024. Loss from operating for the second quarter of 2024 was RMB135.2 million as compared with RMB135.1 million for the prior year period. Operating loss margin was 17% as compared with 16.7% for the prior year period. Non-GAAP loss from operations for the second quarter of 2024 was RMB111.9 million as compared with RMB74.6 million for the prior year period. Non-GAAP operating loss margin was 14.1% as compared with 8.7% for the prior year period. Net loss for the second quarter of 2024 decreased by 21.2% to RMB85.5 million from RMB108.5 million for the prior year period. Net loss margin was 10.8% as compared with 12.6% for the prior year period. Net loss attributable to Yatsen's ordinary shareholders for diluted ADS for the second quarter of 2024 was RMB0.77 as compared with RMB0.99 for the prior period. Non-GAAP net loss for the second quarter of 2024 was RMB74.9 million as compared with RMB46.3 million for the prior year period. Non-GAAP net loss margin was 9.4% compared with 5.4% for the prior year period. Non-GAAP loss attributable to Yatsen's ordinary shareholders, the diluted ADS for the second quarter of 2024 was RMB0.67 as compared with RMB0.41 for the prior year period. As of June 30, 2024, we had cash, restricted cash and portfolio investments at RMB1.58 billion as compared with RMB2.08 billion as of December 31, 2023. Net cash used in operating activities for the second quarter of 2024 was RMB148.2 million as compared to RMB14.4 million for the prior year period. Looking at our business outlook for the third quarter of 2024, we expect our total net revenue to be between RMB646.3 million and RMB718.1 million, representing a year-over-year decrease of approximately 0% to 10%. These forecasts reflect our firm and preliminary views on the market and operational conditions, with the subject sustain. With that, I would now like to open the call to Q&A. Operator?
Operator: [Operator Instructions]. Our first question comes from Maggie Huang with CICC. Please go ahead.
Maggie Huang: I have two questions. The first question is that, what is our plan for product development and channel expansion for Color Cosmetics and Skincare brands, respectively? And my second question is that, what is our promotion strategy in the second half of the year and how to balance our revenue growth and profitability? That's my question. Thank you.
Irene Lyu: Thank you, Maggie, for the question. So, for the first question on plan for development and channel strategy. So, our -- our product mix and also channel mix. On the product side, we have a very robust new product pipeline for the second half of the year, for both our Color and Skincare side. So, we continue to have a number of new products, for example, for Galénic and DR. WU will have new very active and functional skincare products launched in later half of this year. And also, on the Color side, we have a list of new pipelines, including new listed and foundation products for [indiscernible]. And then in terms of channels, we have been talking about expanding into more TV channels on top of currently very high [indiscernible]. So, by increasing the concentration or the weighting of the TV channel, we'll have more room for growth and also a better profitability mix in the future.
Donghao Yang: Okay. For your second question, the promotion strategy for the second half of the year, I don't think there will be substantial changes in terms of promotion strategies. [indiscernible] have 7, 11 and a few other events until the end of the -- from now until the end of the year, so we will primarily focus on optimizing our channel mix and product mix as Irene just mentioned. And in terms of revenue profitability value, I think at the second half of the year, we're going to be focusing more on recovering loss and achieving profitability is positive. In terms of revenue, we're going to be more aggressive in terms of new product development and channel mix, so that we can grow our revenue as fast as possible. But in the meantime, we're going to be focusing at a profitable revenue growth and be profitable in [indiscernible].
Maggie Huang: That’s helpful. Thank you, very much, and they have no more questions.
Operator: Thank you. This concludes our question-and-answer session. I'd like to turn the conference back over to management for closing remarks.
Irene Lyu: Thank you once again for joining us today. If you have any further questions, please feel free to contact us at Yatsen directly or Piacente Financial Communications. Our contact information for IR in both China and the U.S. can be found in today's press release. Thank you, and have a great day.
Operator: Thank you. This concludes today's conference call. We thank you all for attending today's presentation. You may now disconnect your lines, and have a wonderful day.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.