By Christiana Sciaudone
Investing.com -- The television show may be history, but anything Kylie Jenner still excites investors.
Coty (NYSE:COTY) popped 11% after the cosmetics company said Kylie Skin will sell directly to consumers in the U.K., France, Germany, and Australia.
The direct-to-consumer websites will allow shoppers to buy products in local languages and currencies, avoiding additional customs fees and duties. The Kyle collection has been selling out quickly, Coty said. Case in point: the Lip Balm Set launched in August sold out in 18 minutes. That's enough to make even the most skeptical among us consider taking a stake in Coty.
Coty says Kylie Jenner is one of the world’s most admired personalities with over 300 million followers across her personal and brand social media channels, and one of the most influential voices among beauty consumers globally. Admired for what, they do not say.
Kylie Skin, launched in May 2019, is reportedly a top-selling skin care brand in the U.S. In keeping with the times, all products are cruelty-free, vegan, gluten free, paraben and sulfate free and suitable for all skin types.
Among the offerings will be Coconut Body Scrub and Lotion, Vanilla Milk Toner, and Walnut Face Scrub.