Unlock Premium Data: Up to 50% Off InvestingProCLAIM SALE

Apple : What is the cloud strategy?

Published 06/10/2024, 08:32 PM
© Reuters
AAPL
-

Analysts remain bullish on Apple (NASDAQ:AAPL) despite a stock price increase leading up to a major event focused on AI advancements. Their optimism hinges on Apple's potential for an "AI-triggered refresh cycle."

While the event is expected to highlight developer tools, analysts emphasize their core belief: "Apple Silicon offers the highest efficiency performance-to-power profile for inferencing on-device and in the cloud." However, they acknowledge Apple needs to convince investors of this advantage.

Beyond technical prowess, key questions surround Apple's strategy. Analysts highlight two. Firstly, Gen AI capabilities. They ask whether Apple can demonstrate audio interaction and multi-modality on par with competitors while offering clear value to existing Apple devices

Secondly, they ask how Apple will navigate potential business conflicts and antitrust concerns with major third-party partners, particularly in light of speculation around a strategic alliance with OpenAI.

The analysts point out that OpenAI's recent GPT-4o demo used an iPhone 15 Pro, potentially hinting at a closer collaboration.

Furthermore, analysts emphasize the need for clarity on Apple's cloud strategy. They argue investors need to understand how Apple plans to "offload larger tasks to the cloud," including the type of silicon envisioned for these cloud operations.

Despite potential profit-taking after the event, analysts remain a buyer on weakness. However, their bullishness is conditional: "tight LLM integration with AAPL o/s and native applications" and a clear vision for Apple Silicon's role in the cloud are crucial factors. The analysts maintain their price target of $220.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.