Amazon.com (NASDAQ NASDAQ:AMZN) announced that its latest Prime Day was the biggest shopping event in the company's history, setting new records for sales and volumes.
“Prime members shopped millions of deals across more than 35 categories, and purchased more items than any previous Prime Day shopping event,” Amazon said in a press release.
During the two-day event, independent sellers, primarily small- and medium-sized businesses, sold over 200 million items, according to the announcement.
"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores.
This year's Prime Day was bolstered by the introduction of the new AI-powered shopping assistant, Rufus, which was launched in beta earlier this year and made available to Prime users.
Moreover, the company said that millions of customers visited Amazon Inspire, an in-Amazon app shopping experience that allows customers to shop by exploring videos and images from other users.
Prime members also took advantage of savings on Amazon devices and subscriptions for Amazon Music Unlimited, Kindle Unlimited, Audible, Amazon Fresh and Whole Foods Market grocery delivery, and Grubhub+ food delivery.
Per the release, U.S. Prime members consolidated their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips.
This marks Amazon's 10th Prime Day event, first launched in July 2015 to celebrate the website's 20th anniversary. The sales event concludes in the early hours of Wednesday or Thursday, depending on the time zone.