Giftify cancels direct offering with Craft Capital

Published 12/23/2024, 09:10 PM
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SCHAUMBURG, IL - Giftify, Inc. (NASDAQ: GIFT), a $28.27 million market cap company which operates digital platforms CardCash.com and Restaurant.com, announced today the cancellation of its registered direct offering with Craft Capital Management, LLC. The decision to withdraw the offering, initially intended to raise capital for the company, was attributed to current market conditions. According to InvestingPro data, the company's current ratio of 0.8 indicates its short-term obligations exceed liquid assets.

The offering's cancellation comes at a time when Giftify has been positioning itself as an innovator in the incentives and rewards space, especially within retail, dining, and entertainment sectors. The company has faced significant challenges, with InvestingPro data showing a 73% decline in stock value year-to-date and revenue of $86.44 million in the last twelve months. Giftify's digital platform CardCash.com is recognized as a leading secondary gift card exchange, allowing consumers and retailers to buy and sell gift cards. Meanwhile, Restaurant.com claims to be the largest restaurant-focused digital deals brand in the United States, connecting customers with dining, retail, and entertainment deals across a network of over 184,000 restaurants and retailers nationwide.

Despite this development, Giftify continues to promote its value proposition of providing cost-saving opportunities to customers through its gift cards and restaurant certificates. Operating with a modest gross profit margin of 12.37%, the company's strategic focus remains on enhancing user experience and expanding its market reach within the digital consumer space. InvestingPro analysis reveals 13 additional key insights about Giftify's financial health and market position.

The press release included forward-looking statements regarding the company's future plans and strategies. These statements are based on assumptions that may change and are subject to risks and uncertainties that could affect the company's actual performance. Giftify emphasizes that these forward-looking statements should not be relied upon as guarantees of future performance and that actual results could differ from those projected.

Giftify's management has not disclosed any further plans regarding future offerings or strategic alternatives following the cancellation of the deal with Craft Capital Management.

The information regarding the cancellation of the registered direct offering is based on a press release statement issued by Giftify, Inc. Investors are advised that the company has stated it does not intend to update or correct forward-looking statements unless required by law.

In other recent news, Giftify, Inc. has made significant strides in its financial and strategic operations. The company has secured a $10 million financing deal with ClearThink Capital Partners (WA:CPAP), providing a flexible financing mechanism to potentially support its growth initiatives. Additionally, Giftify has entered into an agreement to sell approximately $5 million of its common stock in a direct offering managed by Craft Capital LLC.

In parallel, the company has initiated an at-the-market equity offering program, potentially selling up to $30 million worth of shares facilitated by Ascendiant Capital Markets, LLC. Giftify has also secured a $2 million agreement with Spars Capital Group, set to mature in 2025.

Moreover, the company has rebranded from RDE, Inc. to Giftify, Inc., a strategic move to broaden its incentive-based offerings. The company's Chief Technology Officer, Balazs Wallisch, has increased his ownership to 1,040,217 shares, and Steve Handy has been appointed as the new Chief Financial Officer. These are among the recent developments at Giftify, Inc. as it continues to evolve in the competitive retail landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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