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DraftKings shares remain a buy as management outlines cross-sell and growth potential

EditorAhmed Abdulazez Abdulkadir
Published 11/20/2024, 07:10 PM
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On Wednesday, Goldman Sachs maintained its Buy rating and $57.00 price target for DraftKings Inc. (NASDAQ: NASDAQ:DKNG), emphasizing the company's strong market position and growth prospects. The endorsement follows a recent investor meeting with DraftKings' CFO and Senior Director of Finance, where they discussed several key points that underline the firm's positive outlook.

The management team at DraftKings highlighted the significant Total (EPA:TTEF) Addressable Market (TAM) opportunity that still exists, noting robust new customer acquisition trends, even in states where the company has been established for a longer period. They also pointed to improvements in customer Lifetime Value (LTV) and a clear path toward new state legalization, which could further expand their market presence.

According to the management, DraftKings continues to see healthy unit economics and improving customer cohorts. The company has successfully attracted customers over time while reducing Customer Acquisition Costs (CAC). A recent event featuring Jake Paul and Mike Tyson was particularly successful in driving app downloads and acquiring new customers at favorable costs.

DraftKings' strategy also includes a path to increasing profitability and Free Cash Flow (FCF) conversion. This financial approach is expected to support reinvestment in the business, including launches in new states, and to potentially return capital to shareholders. The company currently has a $1 billion authorization for such purposes.

Finally, DraftKings intends to enhance its shareholder relations with regular disclosures around Online Sports Betting (OSB) and iGaming. This move towards greater transparency is seen as part of an ongoing effort to be more shareholder-friendly.

In other recent news, DraftKings reported a substantial 39% year-over-year increase in revenue, reaching $1.95 billion, despite a $59 million adjusted EBITDA loss. The company's future outlook includes generating approximately $850 million in free cash flow in fiscal year 2025, with revenue guidance set between $6.2 billion and $6.6 billion, and adjusted EBITDA guidance ranging from $900 million to $1 billion.

Analyst firms BTIG, TD Cowen, and Goldman Sachs have maintained their Buy ratings on DraftKings, with price targets at $55 and $57 respectively. These ratings come despite potential tax rate increases in Louisiana, which BTIG estimates could pose an approximate risk of $11 million to DraftKings in 2025.

Furthermore, the legalization of sports betting in Missouri is anticipated to significantly boost DraftKings' revenue and EBITDA. DraftKings also plans to enhance its live betting offerings by integrating Simple Bet and expects a 500 basis point increase in parlay mix during the NFL season. Despite these developments, the company maintains a cautious outlook on customer acquisition spending due to a competitive environment.

InvestingPro Insights

DraftKings' strong market position and growth prospects, as highlighted by Goldman Sachs, are reflected in recent InvestingPro data. The company's revenue growth of 40.01% over the last twelve months and 38.68% in the most recent quarter underscores its robust expansion in the online betting market. This aligns with management's emphasis on the significant Total Addressable Market opportunity and successful customer acquisition strategies.

InvestingPro Tips further support the company's growth narrative. Analysts anticipate sales growth in the current year, which is consistent with DraftKings' focus on expanding its market presence and improving customer lifetime value. Additionally, the strong return over the last three months (24.17% price total return) suggests investor confidence in the company's strategy and execution.

However, it's important to note that DraftKings operates with a moderate level of debt and was not profitable over the last twelve months, with an adjusted operating income of -$451.06 million. This underscores the importance of the company's path to increasing profitability and Free Cash Flow conversion, as discussed in the investor meeting.

For investors seeking a more comprehensive analysis, InvestingPro offers 11 additional tips for DraftKings, providing deeper insights into the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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