Over the last two years, Nvidia (NASDAQ:NVDA) has become the gravity well for AI expectations. This ballooned Nvidia’s market cap to $3.15 trillion, with many smaller companies circling the big AI chip designer (TSMC builds them).
One of those companies is Dell Technologies (NYSE:DELL), Nvidia’s partner. Although Dell is smaller than Nvidia, the company has a strong household brand across laptops, monitors, printers, peripherals, PC accessories, servers, and storage solutions.
This diversification made Dell adept at the Just-in-Time (JIT) supply chain model, alongside having pioneered the Buy Direct model. Today, Dell ranks third in global PC shipments, just behind Lenovo and HP (NYSE:HPQ) at 15.7% market share.
However, over the last decade, in particular, after the acquisition of EMC in 2016, Dell has moved beyond a PC vendor company into a full-stack IT solutions provider. At the time of the Dell/EMC merger, DELL stock was trading at around $14 per share.
Today, DELL shares are priced at $118, having returned 58% value year-to-date. But is Dell’s venture into AI as equally important as the historic $67 billion merger with EMC?
Dell’s Well Paved Road for the AI Boom
When Dell acquired EMC, the latter was already the market leader in enterprise storage solutions. By Q3 2023, Huawei overtook Dell EMC in the all-flash array (AFA) market, at 20% vs. 19% market share, respectively, per Gartner (NYSE:IT) data.
Nonetheless, the acquisition bolstered Dell’s existing portfolio of servers and networking solutions, paving the road for the high-growth segment of cloud computing, big data analytics, and virtualization.
Dell became an end-to-end IT infrastructure provider, competing with Cisco (NASDAQ:CSCO), HP (NYSE: HP), and IBM (NYSE:IBM). This was the necessary milestone for the next step – AI infrastructure. The company revealed this step as the Dell AI Factory initiative at the Nvidia GTC conference in March.