By Michael Elkins
A story by teslarati.com reports today that Tesla (NASDAQ:TSLA) is now offering an additional $3000 discount or 3 years of free Supercharging incentives with the purchase of new vehicles. However, the automaker is requiring owners trade in an existing car to qualify.
The promotion is being called an “Ownership Loyalty Offer,” which could hint that Tesla is trying to keep current owners with the company instead of testing other EV options.
Tesla delivered over 1.3 million vehicles last year and is aiming for 1.8M deliveries in 2023. However, Tesla CEO, Elon Musk said the company is capable of delivering 2M units this year.
These discounts are being offered on top of the recent price cuts, which have decreased prices by as much as $13,000. In an email to a customer, Tesla reps said, “the options of $3k credit of a new Tesla or 3 years of free supercharger miles (whichever you prefer)” are available on trade-ins as long as the order is placed soon. It expires “in February,” but Tesla didn’t specify the exact date.
Teslarati reached out to various showrooms, as well as an employee of the Ownership Loyalty Program, but details regarding which models were included have yet to be confirmed.
In response to Tesla’s price cuts, Ford Motor Company (NYSE:F) announced discounts of up to $5,900 on Mustang Mach-E trims this morning.
Shares of TSLA are down 3.67% in mid-day trading on Monday.