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Sonos adds VF Corp CEO Bracken Darrell to its board

Published 02/14/2024, 06:46 AM
© Reuters.

SANTA BARBARA, Calif. - Sonos, Inc. (NASDAQ: NASDAQ:SONO), a leader in sound experience products, has announced the appointment of Bracken Darrell to its board of directors, effective Monday. Darrell currently serves as President and CEO of VF Corporation (NYSE:VFC) and brings a wealth of experience in product innovation and brand management to Sonos.

Julius Genachowski, Chair of the Sonos Board, expressed enthusiasm for Darrell's track record and expertise in the industry. He highlighted Darrell's potential to contribute significantly to Sonos's goal of becoming the leading sound experience company.

Darrell's professional background includes over a decade as President and CEO of Logitech (NASDAQ:LOGI) International, where he was credited with expanding the company into new product categories, doubling revenue, and significantly increasing market capitalization.

His prior roles at established companies like Procter & Gamble (NYSE:PG), Whirlpool Corporation (NYSE:WHR), and General Electric (NYSE:GE) have equipped him with a solid foundation in business leadership.

Sonos, known for its multi-room wireless home audio systems and commitment to high-quality sound and user-friendly design, continues to be a dominant player in the audio technology sector. The company, headquartered in Santa Barbara, California, remains focused on providing customers with access to a wide range of audio content in a convenient and aesthetically pleasing manner.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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