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Pro Research: Wall Street's in-depth look at Dollar General's trajectory

Published Nov 28, 2023 00:52
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ProResearch offers comprehensive research analysis based on insights from top Wall Street analysts. These articles will soon be accessible exclusively to InvestingPro subscribers. Seize the opportunity to become a Pro user now, taking advantage of our exclusive Cyber Monday promotion offering up to a 55% discount.

In recent months, analysts have been closely monitoring Dollar General Corporation (NYSE:DG), a leading discount retailer in the United States. As we approach the end of 2023, the company has faced a myriad of challenges, prompting a reevaluation of its stock by several financial institutions.

Performance in Different Markets and Product Segments

Dollar General has been a staple for rural and budget-conscious shoppers, offering a wide range of products from groceries to household items. Despite the company's expansive store network and initiatives like DG Fresh and the introduction of new store formats such as pOpshelf, Dollar General's performance has been under scrutiny. The retailer's same-store sales growth has lagged behind its peers, and the company has struggled with margin pressures due to markdowns, shrinkage, and labor hours.

Competitive Landscape and Market Trends

The retail sector has been fiercely competitive, with Dollar General contending against giants like Walmart (NYSE:WMT) and other dollar stores. Analysts have noted that the company's core low-end consumer base is under economic stress, which has led to a negative impact on same-store sales. The competitive landscape has been further intensified by the digitalization strategies adopted by competitors, an area where Dollar General has been lagging.

Regulatory Environment and Customer Base

Dollar General's customer base predominantly consists of low to middle-income consumers, a demographic that has been hit hard by economic headwinds such as diminished pandemic-related savings, persistent inflationary pressures, and reduced government assistance. Moreover, the company has faced legal challenges regarding pricing accuracy, which has highlighted the need for further investment in labor and pricing strategies.

Management and Strategy

The company has seen significant leadership changes with the reappointment of Todd Vasos as CEO. This move has been viewed with cautious optimism, as Vasos's previous tenure saw substantial growth for the company. Analysts expect strategic investments under his leadership to potentially stabilize the business, although they also acknowledge that there are no quick fixes to the current issues.

Potential Impacts of External Factors

External factors such as inflation, the macroeconomic environment, and competition have been cited as key challenges for Dollar General. The company's performance is also influenced by consumer spending habits and government policies, which can affect its customer base's disposable income.

Upcoming Product Launches

While specific upcoming product launches were not detailed in the analyses, Dollar General's focus on initiatives like DG Fresh and health and wellness product expansions indicates a strategy to diversify and enhance its product offerings.

Stock Performance

Dollar General's stock has experienced significant volatility, with a substantial decline from its peak in 2022. However, some analysts see favorable risk/reward potential for the stock, with a possible multi-week rebound anticipated.

Analyst Outlooks and Reasonings

Analysts are divided in their outlook for Dollar General. While some see potential for improvement in customer satisfaction, inventory allocation, and unit share gains, others are concerned about the current economic stress on the core consumer base and the underperformance compared to peers. The lack of a clear commitment to margin expansion in the near term has also been a point of contention.

SWOT Analysis


  • Established presence in rural markets with a wide product range.
  • Initiatives like DG Fresh and pOpshelf showing growth potential.
  • Expansion into Mexico showing early promise.


  • Lagging digitalization strategy compared to competitors.
  • Earnings downgrades and negative same-store sales.
  • Legal challenges over pricing accuracy.


  • Potential for improved customer satisfaction and inventory allocation.
  • Strategic leadership changes could stabilize the business.
  • Expansion of product offerings and store formats.


  • Economic stress on core consumer base impacting sales.
  • Intense competition in the retail sector.
  • Ongoing investments and margin pressures.

Analysts Targets

  • HSBC Global Research: Reduce (Friday, September 22, 2023).
  • J.P. Morgan: Underweight with a price target of $116.00 (Wednesday, September 20, 2023).
  • BMO Capital Markets Corp.: Market Perform with a price target of $130.00 (Tuesday, November 07, 2023).
  • Barclays Capital Inc.: Equal Weight with a price target of $124.00 (Friday, October 13, 2023).
  • Telsey Advisory Group: Market Perform with a price target of $145.00 (Friday, September 01, 2023).
  • Raymond James & Associates: Outperform with a price target of $160.00 (Friday, September 01, 2023).
  • Loop Capital Markets: Hold with a price target of $140.00 (Friday, September 01, 2023).
  • Evercore ISI: In Line with a price target of $150.00 (Friday, September 01, 2023).
  • Wolfe Research: Outperform with a price target of $180.00 (Friday, October 13, 2023).
  • Deutsche Bank Securities Inc.: Buy with a price target of $157.00 (Friday, September 01, 2023).
  • Gordon Haskett Research Advisors, LLC.: Buy-Rated with a price target of $140.00 (Friday, October 13, 2023).
  • Morgan Stanley & Co. LLC.: Equal-weight with a price target of $125.00 (Friday, October 13, 2023).

The timeframe used for the context to write this article ranges from September to November 2023.

InvestingPro Insights

As Dollar General Corporation (NYSE:DG) navigates the tail end of 2023 amid a challenging economic landscape, certain metrics and management strategies stand out. InvestingPro data highlights a market capitalization of $27.58 billion, with a noteworthy adjusted P/E ratio of 12.69 for the last twelve months as of Q2 2024. This valuation metric suggests that the stock may be trading at a low earnings multiple, which is corroborated by one of the InvestingPro Tips indicating that the company is indeed trading at a low earnings multiple.

Another InvestingPro Tip worth mentioning is the company's consistent dividend growth, with a dividend yield of 1.88% as of the end of 2023 and a dividend growth rate of 7.27% for the last twelve months as of Q2 2024. This could be appealing to income-focused investors, especially considering Dollar General has raised its dividend for 5 consecutive years.

Investors looking for deeper insights will find additional value in the InvestingPro platform, which currently lists 16 more tips for Dollar General. These tips range from analysts' earnings revisions to the company's liquidity position. For those interested in a comprehensive analysis, the InvestingPro subscription is now available on a special Cyber Monday sale with discounts of up to 55%.

While the company's stock performance has seen considerable downturns, with a year-to-date price total return of -48.44% as of the end of 2023, management's aggressive share buybacks, as highlighted by an InvestingPro Tip, could signal a confidence in the company's future prospects and a potential upside for investors.

As Dollar General prepares for its next earnings date on December 7, 2023, these insights could prove valuable for investors making decisions in a retail landscape that remains competitive and dynamic.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Pro Research: Wall Street's in-depth look at Dollar General's trajectory

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