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New York Times nears target with over 10 million subscribers, credits multiproduct strategy

EditorHari Govind
Published 11/08/2023, 10:10 PM
© Reuters.
NYT
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The New York Times Company is steadily progressing towards its goal of achieving 15 million subscribers by 2027, as it now boasts over 10 million subscribers. This figure includes nearly four million digital-only subscribers who utilize a variety of the company's offerings such as the core news report, Cooking, Games, Wirecutter review site, and The Athletic.

CEO Meredith (NYSE:MDP) Kopit Levien attributes the successful quarter to the company's multiproduct strategy. This approach has resulted in an operating profit of $89.8 million and total revenue of $598.3 million. Despite the initial investment of $550 million in 2022 and a subsequent loss of about $68 million, The Athletic is demonstrating potential with an operating loss reduced to $7.9 million.

Quarterly revenue for The Athletic has seen a surge of 45.8% to $34.4 million, attributed to subscriber growth and display advertising. It is anticipated to reach profitability within three years. Following the disbandment of its sports desk, The Times has integrated content from The Athletic into its print and digital reports.

In terms of advertising revenue, despite industry-wide challenges, digital ad revenue saw a year-over-year increase by 6.7% to $75 million and total advertising revenue rose by 6% to $117.1 million. However, the company has experienced a decline in print subscriptions with a loss of 70,000 subscribers over the past year.

InvestingPro Insights

According to InvestingPro, The New York Times Company has a robust financial standing. With a market cap of $6840M USD, the company is trading at a high earnings multiple of 38.73, suggesting investors are willing to pay a higher price for its earnings due to expected future growth. The company's revenue growth has slowed down recently, with a rate of 7.85% over the last twelve months as of Q2 2023.

InvestingPro Tips highlight that the company yields a high return on invested capital and holds more cash than debt on its balance sheet. These factors indicate strong financial health and a promising outlook for investors. The company has also consistently raised its dividend for 5 consecutive years, signaling its ability to generate stable earnings.

Additionally, with the InvestingPro product, you can access over 10 more tips that provide a comprehensive understanding of the company's performance and potential. These insights can be instrumental in making informed investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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