Making its first foray into the ultra-high performance tire series, Kumho Tire U.S.A. will utilize the sponsorship to showcase the brand's technology and leadership in the ultra-high performance space
"As an 'Official Tire of Formula DRIFT,' this will provide a national footprint to elevate the brand in
As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends. In addition, Kumho Tire will also have a major presence on the race broadcast and through Formula DRIFT's digital marketing.
"Partnering with Formula DRIFT provides an incredible opportunity to drive awareness of the Kumho Tire brand with this young, loyal, engaged and growing motorsports community," said
Entering its 21st season, Formula DRIFT is the fastest-growing motorsport in the world, with more than 85% of fans between the ages of 18 to 44, making it the number one motorsport in
"We're excited to welcome Kumho Tire U.S.A. to the Formula DRIFT family in 2024 and beyond. At this stage in the Formula DRIFT Championship, tires have never been as important as they are now and there is only a small select group of manufacturers who are willing to put their tires to the test at this level. Kumho has stepped up to take on that challenge. From what I can see in pre-season testing and from their existing pedigree, Kumho is sure to make a huge impact on the Championship this year and moving forward," said
The 2024 Formula DRIFT schedule consists of eight races in major markets across
2024 Formula DRIFT Schedule
April 12-13 “Long Beach, California May 9-11 “Atlanta, Georgia May 31-June 1 “Orlando, Florida June 20-22 “Englishtown, New Jersey July 18-20 “St. Louis, Missouri August 9-10 “Seattle, Washington August 29-31 “Grantsville, Utah October 18-19 “Irwindale, California
In addition, Kumho Tire will partner with three drivers as official tire sponsors for the Formula DRIFT 2024 season.
Jeff Jones
Jones started drifting in 2002, and has been competing in the Formula DRIFT PRO Championship Series since 2009. As a pioneer of drifting, Jones is dedicated to giving back to the community by mentoring and developing future stars of the sport, while spreading the message of keeping drifting on the track. More information about Jones can be found at www.jeffjonesracing.com.- Andy Hateley
Hateley, who has been drifting for over two decades and is a respected builder as well as driver, will make his Formula DRIFT PRO debut in 2024 with Kumho Tires. He is known for his public persona as the "Drift Wizard." More information about Hateley can be found at www.hateleymotorsports.com. Dean Kearney
Also known as "Karnage" Kearney, he has been competing in Formula DRIFT for the past 14 seasons and for 18 years in pro drifting overall. Kearney brings to his races a hard charging, attacking, and technical style. More information about Kearney can be found at www.teamkarnage.com.
For additional information on Kumho Tire and Formula DRIFT, fans can follow along via social media @kumhotireUSA.
For more information on the full product lineup of Kumho Tire U.S.A., visit kumhotireusa.com.
About KUMHO TIRE Co. Inc.
Kumho Tire, one of the world's largest tire manufacturers, has more than 60 years of history of pioneering innovative approaches to developing tires and is dedicated to providing exceptional driving experiences to consumers around the world. Headquartered in
For more information on Kumho Tire U.S.A., Inc., and its products, please visit www.KumhoTireUSA.com. Follow Kumho Tire on Facebook Facebook.com/KumhoTire, Instagram instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
About Formula DRIFT
Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of