- Dapper Labs has reignited the NFT phenomenon ahead of Sunday’s Super Bowl.
- The firm’s NFT All Day collections recorded impressive sales, including a Tom Brady NFT that sold for $40,000.
- The Web3 firm convinced Joe Montana and John Elway to promote its digital collectibles.
Dapper Labs, one of the renowned blockchain companies in the NFT ecosystem, has reignited the NFT phenomenon ahead of Sunday’s Super Bowl. According to reports, the NFT creator is taking advantage of the event to advertise promotional drops that coincide with the mega sporting event.
Dapper Labs reportedly issued promotional packs of its “NFL All Day” digital collectibles during the playoffs in January. Following the promotion, the NFTs have recorded impressive sales, including a Tom Brady NFT that sold for $40,000. According to the company, another digital piece featuring quarterback Aaron Rodgers also fetched $34,000 in sales.
Reports show that Dapper Labs NFT All Day, digital collectibles of video highlights people can trade on an open marketplace, has sold nearly $10 million since the NFL’s regular season began in September.
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