- Google revised its cryptocurrency advertising policy to allow ads about cryptocurrency trust funds.
- Crypto trusts include financial products that allow investors to trade shares in trusts holding large pools of digital currencies.
- The update will take effect in January, the same period analysts predict the SEC will greenlight a spot Bitcoin ETF.
In a notable development, American technological giant Google has updated its cryptocurrency advertising policy to allow ads about cryptocurrency trust funds. This significant move comes as analysts speculate that a spot Bitcoin exchange-traded fund will come in January.
Google said the update will take effect on January 29, 2024. Importantly, the policy will apply to advertisers offering crypto trusts targeting customers in the United States. Furthermore, the tech giant clarified that such crypto trusts include “financial products that allow investors to trade shares in trusts holding large pools of digital currency.”
However, the advertisers must meet specific requirements, along with being certified by Google. Part of the certification requirements includes compliance with local laws in any area where the…
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