- Ferrari accepts crypto payments for their luxury cars in the United States.
- The company’s decision came in response to the request of clients who have largely invested in crypto.
- By the first quarter of 2024, Ferrari intends to extend the scheme to Europe.
The Italian luxury sports car Ferrari recently announced its decision to accept cryptocurrency as a means of payment in the United States, shortly extending the scheme to Europe. As per the latest report by Reuters, Ferrari’s groundbreaking move came in response to requests from dealers and individual clients who have largely invested in crypto.
Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, commented on the company’s initiative to sell their luxury cars through crypto. As their promising clients have booked for the years ahead, Galliera is optimistic about the plan. He added, “This will help us connect to people who are not necessarily our clients but might afford a Ferrari.” Galliera’s words also shed light on the increasing influence of digital currencies among Ferrari clients, as he cited,
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