- Coinbase (NASDAQ:COIN) launches three commercials across four channels highlighting the advantages of cryptocurrencies.
- The ads use pizza as a symbol of money to showcase the long processes through which it goes.
- Coinbase’s Chief Policy Officer Faryar Shirzad comments on the illusion of credit cards and other representations of traditional banking.
Coinbase has reportedly planned to launch three ads worth a total of $15 million, highlighting the advantages of cryptocurrencies over the traditional finance system. These commercials are set across four channels during the NBA Playoffs to attract sports enthusiasts to the crypto space.
The ads—one 60-second ad and two 30-second ads—will be launched on Wednesday on TNT, ESPN, ESPN2, and ABC. The basic intention of the ads is to demonstrate and prove the complexity of traditional payment systems compared to the smooth, less expensive, and fast crypto payment system.
Using pizza as a symbol of traditional finance, Coinbase’s tongue-in-cheek ad shows the long process pizza would have gone through if it were money. While the ad showcases pizza’s journey thr…
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