- BlackRock launches iShares Bitcoin Trust ad campaign targeting mainstream investors.
- Bloomberg ETF Analyst praises the “Bitcoin ETFs have landed” ad for its simplicity and effectiveness
- BlackRock seeks for Bitcoin to be a mainstream asset class for investors wanting portfolio diversification.
A new advertisement campaign for BlackRock’s iShares Bitcoin Trust (IBIT) has been making the rounds. IBIT is the new exchange-traded fund (ETF) that allows investors to invest in Bitcoin without directly purchasing the cryptocurrency.
Bloomberg ETF Analyst Eric Balchunas recently expressed his thoughts on the latest Bitcoin ETFs advertisement, in a thread on X. Referring to the “Bitcoin ETFs have landed” poster, the analyst stated that the campaign is “simple, modern, and effective” and seemingly strikes a good balance between being too boring and too trendy.
New $IBIT ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. https://t.co/V8VVgB2G8dThe post BlackRock Shifts Narrative: Positions Bitcoin as Investment Class in New Ad Campaign appeared first on Coin Edition.— Eric Ba…