- Bitwise has launched a spot Bitcoin ETF ad campaign titled “Bitcoin is Interesting”.
- The Bitwise ad features Jonathan Goldsmith, an actor renowned for his role as “The Most Interesting Man in the World.”
- With the ad, Bitwise has created a slogan that is becoming popular among crypto community members.
Bitwise, a US-based index managing firm, has launched a spot Bitcoin ETF ad campaign titled “Bitcoin is Interesting”. The campaign aims to broaden the awareness of Bitwise as a leading firm in the crypto asset class as global interest in the industry surges. Announcing the campaign launch, Bitwise posted a clip of the ad on X (formerly Twitter), tagging it “A word to the wise, from a man of few words.”
A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev— Bitwise (@BitwiseInvest) December 18, 2023
The lead feature in the ad is Jonathan Goldsmith, an actor renowned for his role as “The Most Interesting Man in the World” in the Dos Equis beer advertising campaigns. In the ad, he conspicuously said: “You know what’s interesting these days, bitcoin.” With the ad, Bitwise has created a …
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