MILWAUKEE - Harley-Davidson (NYSE:HOG), currently trading at $28.73 and near its 52-week low, announced today an update to its 2025 motorcycle line-up, introducing several new and refreshed models, including the fully equipped Street Glide Ultra and the Pan America 1250 ST adventure sport motorcycle. According to InvestingPro analysis, the company maintains a FAIR financial health score despite market challenges. The launch also includes a revised Sportster S model and four limited-edition Custom Vehicle Operation (CVO) models.
The refreshed 2025 Cruiser collection features six models, each boasting new technology and performance enhancements. The line-up, built on the Softail chassis with hidden mono shock rear suspension, includes the Low Rider S, Low Rider ST, Breakout, Heritage Classic, Fat Boy, and Street Bob. Each model represents a unique style, from nostalgic to high-performance custom designs.
The new Street Glide Ultra is tailored for long-haul touring, offering advanced features for two-up travel, while the Pan America 1250 ST caters to riders seeking a versatile motorcycle capable of daily commuting, spirited back-road riding, and weekend touring.
In addition to the Cruisers and Touring models, the Sportster S has received significant suspension updates, increasing rear wheel travel by 60 percent, enhancing rider comfort without altering seat height. The bike's front and rear suspension are fully adjustable.
The CVO line, now in its 26th year, includes the CVO Street Glide, CVO Road Glide, CVO Road Glide ST, and CVO Pan America. Each model showcases Harley-Davidson's commitment to power, prestige, and custom design, with the CVO Road Glide ST drawing inspiration from the Screamin' Eagle Factory Team competing in the MotoAmerica Mission Foods King of the Baggers championship.
These motorcycles add to Harley-Davidson's diverse range of Grand American Touring, Cruiser, Sport, Adventure Touring, and Trike motorcycles, all available at authorized dealerships worldwide. The $3.66 billion market cap company continues to embody a legacy of adventure and freedom, offering an extensive portfolio of motorcycles, parts, accessories, apparel, and financial services to enthusiasts. With a remarkable 32-year streak of consistent dividend payments and a current yield of 2.4%, Harley-Davidson demonstrates strong shareholder commitment. InvestingPro subscribers can access 10 additional exclusive insights and a comprehensive Pro Research Report about HOG's financial outlook.
This announcement is based on a press release statement from Harley-Davidson Motor Company.
In other recent news, Harley-Davidson has been the subject of several analyst reports. Citi recently decreased its stock price target for Harley-Davidson from $34 to $31 due to challenging market conditions and concerns over high inventory levels, maintaining a neutral rating. Similarly, Baird lowered its price target to $36, citing concerns about high inventory levels and persistent retail sales declines.
Harley-Davidson reported a challenging third quarter in 2024, with a 13% drop in global retail sales and a 26% decrease in consolidated revenue. The company's earnings per share also fell by 34% to $0.91. Despite these challenges, U.S. retail sales saw a decrease of only 1%, supported by nearly 10% growth in the touring segment.
In response to these challenges, Harley-Davidson is implementing measures to improve profitability and dealer support, focusing on reducing inventory and cost management. The company plans to reduce dealer inventory by 20% by year-end.
Lastly, Harley-Davidson announced a quarterly cash dividend of $0.1725 per share, demonstrating its financial stability and commitment to investors. These are some of the recent developments for Harley-Davidson.
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