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Deckers Outdoor stock target lifted, buy rating held on robust brand momentum

EditorNatashya Angelica
Published 10/08/2024, 08:38 PM
DECK
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Tuesday - Truist Securities has increased the stock price target for Deckers Outdoor (NYSE: NYSE:DECK) to $205.00 from the previous $204.17. The firm has reaffirmed its Buy rating for the stock, expressing confidence in the company's continued strong performance. The adjustment comes amid a cautious sentiment among investors regarding Deckers' growth prospects, particularly for its UGG brand, which faces challenging year-over-year comparisons following last fall and winter's high performance.

The analyst from Truist Securities has highlighted that despite investor concerns, various indicators suggest that Deckers Outdoor maintains strong brand momentum. The assessment is based on the analysis of Truist Card Data, trends on TikTok, and Amazon (NASDAQ:AMZN) best-seller lists.

These data points collectively demonstrate that the company's products, including the UGG brand, continue to perform well in the market. Moreover, the Lowmel sneaker has been identified as a product gaining notable traction among consumers.

The report also sheds a positive light on HOKA, another brand under the Deckers Outdoor umbrella. Both direct-to-consumer (DTC) channels and wholesale data signal robust activity, contributing to the firm's optimistic outlook. The analyst's commentary underscores a belief in HOKA's long-term growth trajectory, reinforcing the rationale behind the revised price target.

The price target update to $205 reflects a marginal but symbolic increase from the stock's recent post-split valuation, approximately $204. This new target underscores Truist Securities' confidence in Deckers Outdoor's ability to maintain its growth and market presence, despite the challenging comparisons it faces from the previous year's strong performance in the fall and winter seasons.

In other recent news, Deckers Outdoor Corporation witnessed a robust 22% increase in Q1 FY2025 revenues, primarily driven by a 30% surge in revenue from the HOKA brand and a 14% rise from the UGG brand. This significant growth led to an upward revision of Deckers' annual profit forecast. The company underwent a 6-for-1 stock split, which was endorsed by analysts from Williams Trading and TD Cowen, who adjusted their price targets to reflect the new valuation.

In other developments, Seaport Global Securities downgraded Deckers Outdoor shares from "Buy" to "Neutral", citing concerns about diminishing momentum for the HOKA and UGG brands. However, UBS reiterated its Buy rating on Deckers, maintaining a price target of $225.00, with the rapid growth of HOKA cited as a key contributor to future sales and earnings.

Investment firms Baird, Truist Securities, and TD Cowen also raised their price targets for Deckers, signaling a positive outlook. Moreover, Deckers is set to expand its presence in big box retailers, including Dick's Sporting Goods (NYSE:DKS), Foot Locker (NYSE:FL), and JD (NASDAQ:JD) Sports. Amidst these developments, Stefano Caroti is slated to take over as the new CEO of Deckers Outdoor Corporation. These are among the recent developments in the company's trajectory.

InvestingPro Insights

Deckers Outdoor's strong market performance aligns with several key metrics from InvestingPro. The company's revenue growth of 20.3% over the last twelve months and a robust 22.13% quarterly growth underscore the brand momentum highlighted by Truist Securities. This growth is particularly impressive given the challenging year-over-year comparisons for the UGG brand mentioned in the article.

InvestingPro Tips reveal that Deckers is trading at a low P/E ratio relative to its near-term earnings growth, with a PEG ratio of 0.54. This suggests that the stock may be undervalued considering its growth prospects, which could support Truist's bullish stance and increased price target.

Moreover, Deckers' strong financial health is evident from its cash position. An InvestingPro Tip notes that the company holds more cash than debt on its balance sheet, indicating financial stability that could fuel future growth initiatives for brands like HOKA.

For investors seeking a more comprehensive analysis, InvestingPro offers 13 additional tips for Deckers Outdoor, providing deeper insights into the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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