Morgan Stanley bullish on Netflix stock, sees long-term earnings power growing

EditorEmilio Ghigini
Published 01/22/2025, 06:32 PM
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On Wednesday, Morgan Stanley (NYSE:MS) raised its price target on Netflix (NASDAQ:NFLX) shares from $1,050 to $1,150, keeping an Overweight rating on the stock. The adjustment follows the streaming giant's recent earnings report, which surpassed expectations, along with promising guidance for the future.

With a market capitalization of $371.75 billion and impressive year-over-year returns of 79%, Netflix has demonstrated strong momentum. According to InvestingPro analysis, the company's unrivaled scale allows for significant financial flexibility to reinvest in the company.

The research firm emphasized Netflix's ability to fund its business investments, which is seen as a positive driver for the company's long-term earnings potential. This view is supported by Netflix's robust financial health, earning a "GREAT" rating from InvestingPro's comprehensive analysis, with revenue growth of 14.8% in the last twelve months. According to Morgan Stanley, Netflix's strong culture of innovation and consistent track record of execution underpin the decision to raise the price target.

Netflix's financial performance has been under scrutiny as the streaming market becomes increasingly competitive. The company's ability to continue attracting subscribers and maintain its market lead is critical to its growth narrative. Morgan Stanley's updated price target suggests confidence in Netflix's strategy and execution. InvestingPro has identified 16 additional key investment factors for Netflix, including detailed analysis of its competitive position and growth metrics, available in the Pro Research Report.

The streaming service provider has been focusing on developing original content and enhancing user experience to differentiate itself from competitors. These initiatives are part of Netflix's broader strategy to solidify its position as a leader in the industry.

Morgan Stanley's statement on the matter highlights the firm's belief in Netflix's ongoing strategy. "We raise estimates and PT following stronger-than-expected results and guidance. Unmatched scale creates the financial capacity to invest back into the business.

A culture of innovation and track record of execution gives us conviction these investments further increase long-term earnings power," the analyst noted. This endorsement from Morgan Stanley reflects a positive outlook for Netflix's continued growth and investment in its content and service offerings.

In other recent news, Netflix has been the center of attention with multiple financial firms adjusting their outlook on the company. Deutsche Bank (ETR:DBKGn) has raised its price target to $875, maintaining a hold rating. Analysts, led by Bryan Kraft, anticipate a rise in earnings and free cash flow, driven by a higher subscriber forecast. The firm now expects Netflix to add 30 million net subscribers in 2025.

Jefferies has increased Netflix's price target to $1,200, reiterating a buy rating. Analyst Andrew Uerkwitz expressed confidence in the company's subscriber growth trajectory and revised its fiscal year 2025 and 2026 EBITDA estimates by 3%.

Citi analyst Jason Bazinet reaffirmed a neutral rating on Netflix shares, maintaining a price target of $920. This follows Netflix's fourth-quarter 2024 earnings report, which revealed revenues slightly above Wall Street expectations. Netflix also announced price increases for most of its subscription plans in the United States, Canada, Portugal, and Argentina.

Barclays (LON:BARC) upgraded Netflix's stock from underweight to equal weight with a new price target of $900. The firm cited Netflix's execution quality as the primary reason for the upgrade.

Lastly, JPMorgan revised its price target for Netflix to $1,150, backed by the company's new $15 billion stock buyback authorization and its expected average revenue growth of 14% in 2025 and 2026. These recent developments highlight Netflix's ongoing momentum in the entertainment industry.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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