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Will Orange Be The New Black In 2020?

Published 12/11/2019, 08:20 PM
Updated 09/02/2020, 02:05 PM
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At a glance, it looks doomed, lying at the bottom of the heap with a loss of more than 20%—officially the worst performing commodity of 2019.

But scratch a little beneath the skin of its charts and fundamentals, and prices of orange juice look like they could make a splash in the coming months.

At Tuesday’s settlement of 98.33 cents a lb, the front-month December contract in frozen concentrated orange juice has rebounded far from the near 10-year low of 90.30 cents struck in May.

Orange Juice Weekly Chart - Powered by TradingView

If it retains its bounce, the market could be headed for a second straight week of gains despite showing a slight loss for December, a 1.3% slide for the fourth quarter and a gaping 21.4% slump year-to-date.

For Believers In Orange Juice, The Risk/Reward Is Getting Better

Says Mike Seery, founder of Seery Futures, a commodities risk consultancy in Plainfield, Illinois:

“The chart structure is improving on a daily basis for OJ; therefore the risk/reward will become more in your favor in next weeks trade.”
“Prices are right at their 20-day average, but still below the 100-day.”

The 20-Day Moving Average for FCOJ is currently at 96.42 cents while the 100-DMA is at 97.96.

Investing.com’s Daily Technical Outlook, meanwhile, has a “Strong Buy” recommendation on December FCOJ, forecasting a top-end resistance at $1.0059.

America’s favorite breakfast staple has seen better, trading at $2.35 three years ago. But fundamentals have taken a turn for the worse since.

Oversupply Needs To Be Cleared First

The U.S. Department of Agriculture reported last week that cold storage holdings of FCOJ reached 757.8 million pounds on Oct. 31, the highest total for the date in five years and nearly 200 mln pounds more than on the same dates in 2018 and 2016.

Said Jack Scoville, Price Futures Group’s analyst for softs, the commodities bucket that groups orange juice with cocoa, coffee and sugar:

“Good growing conditions and increased oranges production estimates by USDA this season have been bearish.”

“The weather has been great for the trees as there have been frequent periods of showers and no severe storms so far this year.”

Scoville said orange groves in top growing state Florida have been dry lately, requiring irrigation. Usually at this time of year, deep freezes are common, severely stunting crop growth.

He added:

“Crop yields and quality should be high for Florida this year. Inventories of FCOJ in the state are high and are more than 35% above last year.”

Florida aside, Brazil, the world’s largest citrus grower, was also witnessing healthy output from dry weather. The weaker Brazilian real compounded the problem by making the country’s juice exports to the United States cheaper, indirectly weighing on locally-produced OJ.

Prices Bottoming After 3 Months Of Sideways Action

Citrus growers in Brazil and Mexico have locked long-term contracts with big U.S. juice brands such as Minute Maid and Tropicana since 2017 after Hurricane Irma wiped out almost all of Florida’s orange crop in September that year. Those supply agreements virtually dictate U.S. juice prices now, aside from local fundamentals and FCOJ technicals.

Said Seery, the Plainfield-based commodities risk consultant:

“It looks to me that orange juice prices are bottoming, as we basically have gone sideways over the last 3 months. As we head into the very volatile winter season for Florida, a possible frost can devastate the orange juice crop.”

“It is still early at this point, but I'm looking to play this to the upside as I do believe the downside is very limited.”

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