LOS ANGELES - Tinder, the popular dating app, is set to expand its ID Verification feature to users in the United States, United Kingdom, Brazil, and Mexico, aiming to enhance the safety and authenticity of its user profiles. The rollout is scheduled for the US and Mexico by summer and for the UK and Brazil by spring, according to a company statement released today.
The ID Verification process involves a video selfie and a valid driver's license or passport to confirm that the user's face matches both the photo on the ID and their profile pictures. Additionally, the date of birth on the ID will be verified. This feature can be accessed on the user's Profile page.
Following a successful pilot program in Australia and New Zealand, Tinder reported that users who completed the ID Verification received 67% more matches than those who did not. The company aims to replicate this success in the new markets, providing users with a sense of security when interacting with their matches.
Tinder will now issue a blue camera icon badge to users who complete Photo Verification and a blue ID icon badge to those who complete ID Verification. Users who complete both verifications will receive a blue checkmark, signifying their confirmed authenticity.
Pamela Zaballa, CEO of NO MORE, praised the initiative, highlighting the importance of safety and confidence in online dating. Ted Bunch, Chief Development Officer at A Call To Men, echoed this sentiment, emphasizing that ID Verification is an essential tool for users to prove their identity and feel safer when meeting people offline.
Tinder, which was launched in 2012, is the world's leading app for meeting new people. It has been downloaded more than 530 million times and is available in 190 countries and over 45 languages. The app is particularly popular among users aged 18-25. Last year, Tinder was recognized as one of the World's Most Innovative Companies by Fast Company.
The expansion of the ID Verification feature is based on a press release statement from Tinder, a part of Match Group (NASDAQ:MTCH), and aims to provide users with more options to ensure safety and authenticity in their online dating experiences.
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