BTIG believes the Teams decoupling from Microsoft (NASDAQ:MSFT) in European Union markets in October could boost a significant Teams competitor.
Analysts explained in a note this week that "MSFT 365 and Office 365 suite users that fall under the jurisdiction of the European Commission and Switzerland that do not want to have Teams will have pricing lowered by €2 at the start of October if they opt out of Microsoft Teams."
The move is in response to the European Commission's ongoing investigation around MSFT's bundling of Teams and its impact on the competitive landscape for voice and video communication software.
The move is a "win for any MSFT Teams competitor," with Zoom (NASDAQ:ZM) the most likely to benefit from any ripple effect this may create for European businesses, according to BTIG.
The firm states that European businesses "will finally have the option to jump ship and board a more user-friendly platform."
As a result, it's a "great day to be a Zoomie," declared the analysts. "We think this announcement opens up [a] new opportunity for ZM in Europe, as well as any international company that has significant business in the region that is looking for ways to cut out dependency on one vendor," they added.
The BTIG analysts noted that in some cases from his firm's channel checks, they have uncovered that companies will use Zoom for business-facing functions and Teams for internal meetings to save costs.
"With the ability to totally cut out Teams, and the meaningful savings at scale, companies can now focus those dollars elsewhere or go all in on ZM," contend the analysts.