Samsung (KS:005930)'s Galaxy S24 series, set to launch in 2024, is expected to mark a significant shift in the company's processor selection strategy. The upcoming models will see a resumption of chip-splitting between Qualcomm (NASDAQ:QCOM)'s Snapdragon and Samsung's own Exynos processors, according to Qualcomm CEO Cristiano Amon's statements during a November 1 earnings announcement. This development follows the global launch of the Snapdragon 8 Gen 2-powered Galaxy S23 series, which led to speculation about a strategic overhaul in Samsung's approach.
Amon indicated that Qualcomm expects to have the majority market share in the GS24 launch, suggesting a co-existence of Snapdragon 8 Gen 3 and Exynos 2400 models within the S24 lineup. This would mark a departure from the previous approach where Snapdragon iterations were focused on North America and Exynos had international distribution.
Reports suggest that the Galaxy S24 Ultra might globally feature Snapdragon 8 Gen 3, deviating from past distribution models. However, traditional distribution models are anticipated for the Galaxy S24 and S24 Plus, with Snapdragon processors in North America and Exynos processors elsewhere.
Despite these developments, Samsung's apparent uncertainty in its own product, particularly its System-on-a-Chip (SoC) for high-end flagships, remains an unresolved issue. The exact nature of this division—whether it will be determined by model or region—and how Samsung plans to manage market distribution of these models remains undisclosed.
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