STUTTGART - Mercedes-Benz (OTC:MBGAF) has partnered with Google Cloud to upgrade the MBUX Virtual Assistant in its vehicles, integrating advanced conversational AI capabilities. This development, expected to debut with the new CLA series later in the year, will leverage Google Cloud's Automotive AI Agent to provide drivers with more detailed and personalized responses during navigation.
The AI Agent, developed on Google's Gemini models, is designed to understand and process complex, multi-turn dialogues, allowing users to ask follow-up questions and receive relevant information without interruption. The integration with Google Maps Platform means the system can access real-time updates from a vast database of 250 million places, ensuring drivers have the most current information at their fingertips.
Ola Källenius, CEO of Mercedes-Benz Group AG, stated that the collaboration aims to offer customers a superior digital experience, combining Google's sophisticated location data with generative AI to deliver comprehensive and personalized navigation information swiftly.
Sundar Pichai, CEO of Google and Alphabet (NASDAQ:GOOGL), emphasized the potential of AI to transform in-vehicle experiences, making interactions with digital assistants more natural and effective. The partnership is set to push the boundaries of what is possible with automotive AI technology.
The MBUX Virtual Assistant's new features will not only enable users to find points of interest but also to engage in a more interactive dialogue about these destinations. For example, drivers can inquire about restaurant reviews or specific dishes and receive up-to-date responses displayed through the vehicle's native interface.
This initiative marks a significant step in the evolution of in-car assistance, with the MBUX system's ability to retain the context of conversations, providing a seamless conversational experience throughout the drive.
The upcoming Mercedes-Benz CLA will be the first to feature the new AI-enhanced Point-of-Interest search and navigation, part of the newly developed Mercedes-Benz operating system, MB.OS. Plans for extending these capabilities to other models with the MBUX Voice Assistant are also underway.
The information for this report is based on a press release statement.
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