Mercedes Benz (OTC:MBGAF) held their annual North American dealer meeting last week where the automaker emphasized its transition into the electric era. To maintain and further accelerate their progress, Mercedes informed dealers about the exciting array of electric vehicles (EVs) they have in store. Among the upcoming additions in 2024 are an electric CLA sedan and a GLC crossover, both contributing to the expanding lineup of EVs.
In the first quarter, the U.S. vehicle sales of the German luxury brand skyrocketed by 251%, reaching an impressive total of 7,341 units. Demonstrating their commitment to electric mobility, the automaker has successfully launched five fully electric models, with at least one in every category.
The Mercedes-Benz EV lineup includes the EQS sedan, EQS SUV, EQB, EQE Sedan, and the EQE SUV. Dimitris Psillakis, the President and CEO of Mercedes Benz USA, highlighted the substantial impact of the recently unveiled EQ models on sales performance during the first quarter, adding: “We expect to further strengthen our position in the luxury SUV segment with the all-new EQE SUV, our second fully-electric SUV built in Alabama, and the upcoming all-electric Mercedes-Maybach EQS SUV.”
At its North American dealer meeting, Psillakis told dealers fresh products and improved supply should help boost sales by 5% to 10% this year.
According to a report by Electrek, citing unnamed sources, Mercedes is gearing up to take on Tesla Inc's (NASDAQ:TSLA) Model 3 with an electric CLA sedan. The CLA EV is expected to get 400 miles of driving range and will arrive in the U.S. next year. Their sources describe the electric sedan as larger than the ICE version but with a sleeker design.
The brand is also expected to launch an electric GLC as a successor to the EQC electric crossover, the brand’s first mass-market EV for the U.S.