SAN FRANCISCO - Allbirds Inc., the sustainable footwear and apparel brand, has finalized agreements to expand its distribution network into Australasia and Japan, transitioning from direct sales to a distributor model in these regions. This move is part of the company's broader Strategic Transformation Plan aimed at enhancing its international presence.
Effective June 1, 2024, Goldwin Inc., a prominent industry leader, will become the exclusive distributor for Allbirds in Japan. Goldwin is known for its commitment to environmental sustainability and expertise in the outdoor and sports apparel market.
"Goldwin is a world-class distributor, and we look forward to benefiting from their regional knowledge and expertise as we build brand awareness in Japan," stated Annie Mitchell, Chief Financial Officer of Allbirds.
Starting July 1, 2024, Compendium Group will take on the role of Allbirds' first appointed Australasian distributor. The group will focus on building the brand's recognition and appeal across Australia, New Zealand, and the Pacific Islands.
Compendium has a history of successfully promoting innovative brands in the region. "Australasia, including our spiritual home of New Zealand, is a significant market for our brand, and we couldn’t ask for a better partner than Compendium to lead our efforts in this region," Mitchell added.
The partnership with Goldwin and Compendium is expected to leverage their regional expertise and align with Allbirds' mission to create environmentally friendly products. Both distributors have expressed their enthusiasm for Allbirds' sustainable approach and the synergy with their own corporate values.
Allbirds, headquartered in San Francisco and with roots in New Zealand, has gained popularity since its launch in 2016 with the Wool Runner shoe. The company has sold millions of pairs of shoes and continues to emphasize comfort, style, and quality, utilizing materials like sugarcane-based SweetFoam™ and textiles made with eucalyptus fibers and Merino wool.
The information for this article is based on a press release statement from Allbirds Inc.
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