Investing.com - The Jenner effect hit Wall Street again Monday and shares of New Age Beverages were the beneficiary.
Shares of New Age Beverages (NASDAQ:NBEV) rose 12.5% in midday trading, spiking as much as 38% earlier, after the company tweeted that Kendall Jenner drinks one of the brands it licenses in the United States.
“Kendall Jenner's diet includes this NewAge Beverages brand … (s)he told E! News that she drinks this to start her day every morning,” the company tweeted.
Jenner told E! she starts her day with Kusmi Detox Tea.
Kylie Jenner hit shares of Snap in 2018 when she said she was “sooo over Snapchat,” leading to fears that the social media platform would see an exodus of younger users.
New Age Beverages will present at ICR’s annual public companies conference at 3 PM ET today.