- BlackRock released an ad for its crypto ETF offering, pitching access, convenience, and quality.
- Bloomberg’s Eric Balchunas argues the advert was the best way to market to the wealthy.
- The advert has gone viral, potentially appearing on cable TV news and roadshow episodes.
Eric Balchunas, a senior ETF analyst at Bloomberg, has applauded the latest move from the trillion-dollar asset manager BlackRock. Specifically, BlackRock, one of the 11 approved Bitcoin ETF providers, has released a promotional video targeting traditional investors for its Bitcoin spot ETF.
The advertisement addressed how Bitcoin has gained popularity over the decade and the surrounding technologies, such as Bitcoin ATMs. According to the advert, many investors are interested in Bitcoin as a store of value or a medium of exchange of funds across the globe. BlackRock noted that investors encounter numerous challenges while trying to utilize the potential of the world’s first cryptocurrency.
As a result, BlackRock presented the iShare Bitcoin Trust ETF (IBIT) to solve the technicalities of directly holding Bitcoin. The company seeks to provide three solutions via the Bitcoin spot ETF:…
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