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Wayfair to open first large-format store in Illinois

EditorAhmed Abdulazez Abdulkadir
Published 04/18/2024, 09:02 PM
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BOSTON - Wayfair Inc . (NYSE: NYSE:W), a major online retailer for home goods, has set the date for the grand opening of its first large-format retail store. The new Wayfair store will open its doors on May 23, 2024, in Edens Plaza, Wilmette, Illinois.

The store, which covers 150,000 square feet, aims to offer a comprehensive shopping experience for home furnishings, decor, housewares, and home improvement products. It is designed to cater to a variety of tastes and budgets. In addition to the wide range of products, the Wayfair store will feature an on-site restaurant named The Porch, further enhancing the customer experience.

Located at 3232 Lake Avenue, the store will operate Monday through Saturday from 10 a.m. to 8 p.m., and on Sunday from 11 a.m. to 7 p.m. The grand opening event promises exclusive deals and family-friendly activities, with more details to be revealed in the weeks leading up to the launch.

Wayfair has established itself as a prominent online destination for home products and boasts a diverse family of brands, including AllModern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional. The company reported a net revenue of $12.0 billion for the year ended December 31, 2023, and is headquartered in Boston, Massachusetts, with operations worldwide.

The opening of this physical store marks a significant expansion for Wayfair, which has traditionally been an e-commerce player. The move into brick-and-mortar retail reflects a strategic step to provide customers with a tangible shopping experience that complements its online presence.

The information for this article is based on a press release statement from Wayfair Inc.

InvestingPro Insights

As Wayfair Inc. (NYSE: W) prepares to launch its first large-format retail store, the company's financial health and stock performance are of keen interest to investors. According to InvestingPro data, Wayfair's market capitalization currently stands at $6.59 billion. Despite a challenging period, the company reported a net revenue of $12.0 billion over the last twelve months as of Q4 2023, which is a slight decline of 1.76% from the previous period. However, the gross profit margin remained robust at 30.55%.

InvestingPro Tips suggest that Wayfair's stock has experienced significant volatility recently, with the price having taken a notable hit over the last week, declining by 12.75%. This volatility is reflected in the company's one-month price total return, which decreased by 9.1%. On a more positive note, the one-year price total return shows a high return of 51.75%, indicating a strong performance over the past year.

While the company's strategic move into physical retail could provide a tangible shopping experience that complements its online presence, potential investors should note that Wayfair has not been profitable over the last twelve months and does not pay a dividend to shareholders. Analysts, however, predict that the company will be profitable this year, which could indicate a turnaround for the e-commerce giant.

For those interested in a deeper analysis, there are additional InvestingPro Tips available on the company's profile at https://www.investing.com/pro/W. Readers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking further valuable insights into Wayfair's financials and stock performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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