On Thursday, Needham raised its price target for Zeta Global Holdings Corp (NYSE: ZETA) shares to $28 from the previous target of $20, while reaffirming a Buy rating on the stock. The adjustment follows Zeta's reported strong performance in the second quarter, surpassing expectations.
The company's recent success was attributed to its agency channel's effectiveness in attracting new brands, which led to a significant increase in scaled customer Average Revenue Per User (ARPU). Additionally, Zeta Global saw robust usage of its services, bolstered by its advancements in artificial intelligence.
Zeta Global also continued its growth trajectory by securing net new business, adding eight new logos during the quarter. Following these results, the company has once again raised its full-year 2024 guidance. However, analysts at Needham believe there is potential for further upside in the second half of 2024.
Management has indicated that certain sectors, such as automotive and insurance, have not yet returned to their peak performance levels, and political advertising revenue projections have remained steady.
The company's stock has seen a significant increase, soaring nearly 150% since the beginning of the year. The anticipated catalysts for additional growth in the near term are considered increasingly significant for the stock's trajectory.
In other recent news, Zeta Global Holdings Corp has seen a flurry of activity from various analyst firms. Needham and RBC Capital Markets have raised their price targets for Zeta Global to $28 and $29 respectively, following a strong second quarter performance.
This performance was marked by significant growth in Average Revenue Per User (ARPU), attributed to effective brand expansions and the robust usage of Zeta's artificial intelligence services.
Morgan Stanley, while acknowledging the company's impressive Q2 results and increased full-year 2024 projections, adjusted its stance on Zeta Global, downgrading the stock from Overweight to Equalweight.
However, they did increase their price target to $30.00. B.Riley also raised its price target for Zeta Global to $24.00, citing strong growth prospects, and Truist Securities initiated coverage on Zeta Global with a Buy rating and a $23.00 price target, highlighting the company's potential in the marketing technology sector.
Zeta Global has also formed a partnership with RallyPoint to enhance support for the military and veteran community, leveraging its artificial intelligence capabilities. Furthermore, it launched the Zeta Economic Index, a new measure of the US economy's status, utilizing its proprietary data and Generative AI.
InvestingPro Insights
Following the upbeat analysis by Needham, InvestingPro data echoes the positive sentiment surrounding Zeta Global Holdings Corp (NYSE: ZETA). With a market capitalization of $4.69 billion, Zeta's financial health appears robust, underscored by a substantial 23.1% revenue growth in the last twelve months as of Q1 2024. This growth trajectory is further highlighted by a gross profit margin of 61.23%, reflecting the company's strong ability to monetize its services.
InvestingPro Tips reveal that analysts have recently revised their earnings upwards for the upcoming period, signaling confidence in Zeta's future performance. Additionally, the company's liquid assets surpass its short-term obligations, providing financial flexibility. It's worth noting that Zeta is trading near its 52-week high and has achieved a strong return over the last year, month, and three months, indicating a bullish trend among investors. For those seeking more detailed analysis, there are additional InvestingPro Tips available at https://www.investing.com/pro/ZETA.
While Zeta operates with a moderate level of debt, the company is not currently profitable, as reflected by a negative P/E ratio of -20.75. However, analysts predict the company will be profitable this year, which could be a key turning point for investor sentiment. With the stock trading at a high Price/Book multiple of 24.46, the market seems to be pricing in the expected growth and profitability improvements.
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