Needham maintained a Buy rating on Zeta Global Holdings Corp (NYSE: ZETA) with a steady price target of $36.00.
The endorsement follows Zeta Global's announcement of its plan to purchase LiveIntent for $250 million. The transaction, which is slated for completion in the fourth quarter of 2024, is valued at a multiple of 16 times the projected adjusted EBITDA for the fiscal year 2024.
LiveIntent operates as a people-based marketing platform, known for its significant identity graph, which comprises over 235 million unique hashed email addresses monthly, along with sophisticated identity resolution capabilities. The integration of LiveIntent is expected to immediately boost Zeta's margins.
Furthermore, it promises to bring long-term advantages by creating new opportunities for publisher monetization that are expected to be margin-accretive. The acquisition is also set to expedite Zeta's ongoing initiatives in mobile and retail media.
The firm emphasized the seamless synergy between Zeta Global and LiveIntent, suggesting that the merger would unlock natural cross-selling opportunities.
LiveIntent's technology, which powers millions of mobile experiences daily, will be integrated into Zeta's recently launched mobile solutions, potentially accelerating their adoption. With this acquisition, Zeta also plans to launch a new Publisher Cloud offering, integrating LiveIntent's publisher network into a single platform for advertisers and publishers.
In addition to the LiveIntent deal, Zeta has reported impressive financial performance, including a 35% year-over-year revenue growth and a 33% rise in year-over-year revenue for the second quarter of 2024. The company has also raised its third-quarter expectations. Analysts from various financial firms such as Roth/MKM, DA Davidson, B.Riley, Needham, and Craig-Hallum have expressed confidence in Zeta's growth trajectory and have upgraded their views on the company.
InvestingPro Insights
Zeta Global Holdings Corp's (NYSE:ZETA) recent acquisition of LiveIntent aligns well with the company's strong financial performance and market position. According to InvestingPro data, Zeta has demonstrated impressive revenue growth, with a 32.61% increase in quarterly revenue as of Q2 2024. This growth trajectory is likely to be further bolstered by the LiveIntent acquisition, which is expected to be immediately accretive to margins.
InvestingPro Tips highlight that 5 analysts have revised their earnings upwards for the upcoming period, suggesting positive sentiment around Zeta's future performance. Additionally, the company's liquid assets exceed short-term obligations, indicating a solid financial position to support the $250 million acquisition.
The market has responded favorably to Zeta's strategic moves, with the stock showing a strong return of 263.06% over the last year and trading near its 52-week high. However, investors should note that the company is trading at a high revenue valuation multiple, which may reflect the market's high expectations for future growth.
For those interested in a deeper analysis, InvestingPro offers 10 additional tips that could provide further insights into Zeta Global's investment potential.
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