CHICO, Calif. - Lulu's Fashion Lounge Holdings, Inc. (NASDAQ:LVLU), known for its attainable luxury fashion for women, has announced a collaboration with the clothing brand Boys Lie.
The "Lulus Loves: Boys Lie" capsule features selections from Boys Lie's "To Have and To Hold" collection, designed for brides-to-be and inspired by Boys Lie founder Tori Robinson's upcoming wedding. The collection offers hoodies, sweats, tees, shorts, and accessories in limited quantities, available online at lulus.com and at the Lulus store on Melrose.
The partnership aims to empower brides with playful elegance and everyday style, resonating with the idea of bridal confidence. Laura Deady, Chief Merchandising Officer at Lulus, emphasized that the capsule celebrates empowerment for all moments, not just the wedding day. Lulus has seen growth in its bridal and wedding attire categories, and the new capsule aims to further cater to these customers.
Boys Lie Co-Founders Tori Robinson and Leah O'Malley expressed pride in their brand's message of healing and empowerment. The collaboration with Lulus is seen as an exciting way to expand their community and empower more people through fashion.
As part of the launch celebrations, Boys Lie will host its first live audience podcast recording on May 28 at Lulus on Melrose. The event will feature discussions on embracing one's true self, with attendance by invitation only.
The "Lulus Loves: Boys Lie" capsule is part of the larger "Lulus Loves" campaign, which began with a collection with Levi's (NYSE:LEVI)® in May. The campaign brings together brands that resonate with Lulus' core customers, enhancing their shopping experience.
InvestingPro Insights
Lulu's Fashion Lounge Holdings, Inc. (NASDAQ:LVLU) continues to innovate in the fashion space with its latest collaboration, aiming to strengthen its position in the bridal and wedding attire market. Investors and fashion enthusiasts alike may be curious about the company's financial health and market performance as it embarks on this new venture. Here are some key insights based on real-time data from InvestingPro:
- The company's market capitalization stands at a modest $71.91 million, suggesting that it is a smaller player in the apparel industry.
- With a negative P/E ratio of -3.55, and a slight adjustment to -3.7 over the last twelve months as of Q1 2024, Lulu's Fashion Lounge is currently not profitable. This aligns with the InvestingPro Tips that analysts do not anticipate the company will be profitable this year and that it has not been profitable over the last twelve months.
- Despite the lack of profitability, the company has experienced a strong return over the last month, with a 50.0% price total return, showcasing a potential investor optimism or market reaction to recent company developments.
For those looking to delve deeper into Lulu's Fashion Lounge's financials and stock performance, InvestingPro Tips highlight key considerations. The stock is noted for its high price volatility, which could be of interest to investors looking for dynamic trading opportunities. Additionally, the company is trading at a low revenue valuation multiple, which might appeal to value-focused investors. On the liquidity front, Lulu's Fashion Lounge has short term obligations that exceed its liquid assets, a point of consideration for those assessing the company's financial resilience.
Interested readers can explore additional insights and tips on Lulu's Fashion Lounge by visiting InvestingPro. There are 8 more InvestingPro Tips available, which could provide a more comprehensive understanding of the company's financial and market position. To enhance the experience, users can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
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